Audits for the Automotive Industry

Analytics, Advertising & Website Audits

The automotive industry loves new, “proprietary” software and shiny agencies. We say it’s time to get rid of all that and see what actually going on behind the curtain. How can you simply improve ad performance? Now’s the perfect time to audit your online advertising, analytics and website integration, performance & ROI to get more car sales.

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Google Ads Audit for Automotive

Part One:

  • Creating new views for each Google Analytics account with top 20 goals/conversions with weighted ranking
  • Audit all sites for speed & mobile issues
  • Audit sites for all 3rd party code, fb and other social pixels, GA accounts and GTM accounts. Assist in identifying ownership for each.

Part Two:

  • Look into or set up Google Search Console for each website & connecting with Google Analytics
  • Use Search Console to identify any SEO or indexing issues
  • Review all Google My Business listings for each store, update each
  • Connect GMB with Google Analytics

Part Three:

  • Look into Google Ads to ensure your accounts are performing well
  • Look into Facebook Ads to ensure your accounts are performing well

We get it. Automotive dealers are overwhelmed with agencies who claim they can get you more sales than you’ve ever seen before. We’ve seen the glitz and glam at NADA and the overwhelming amount of calls and emails dealers get every single day. If you ask us, the automotive industry is the most aggressive and predatory industry in the digital marketing world.

We say enough. Let’s throw back the curtain and make sure that:

  1. Everything’s set up correctly
  2. Everything’s talking to each other
  3. You’re able to track your visitors to customers to sales
  4. Your agency isn’t taking you for a ride (having you over-pay for clicks, etc.)
  5. Ways to improve your digital ROI (return-on-investment)

 

Our Automotive Audit is slightly different from our Google Ads or Facebook Ads audit as we know we need to look deep into the Google Analytics accounts first to ensure you’re not wasting time and energy. You can choose just to engage with us for part one and two; it’s up to you and we’ll work with you along the way.

Demand Quest has been working with clients in the automotive industry for over a decade; from Mom-and-Pop shops to National Dealerships and Brands. We’ve set up internal agencies at multi-store dealerships including training, on-boarding and management. We’ve ran digital for auto dealerships and brands. We’ve audited most of the major automotive agencies in the US. We know auto. Let us get back to the basics with you for true superior performance.

 

Ready to get started? Book an introductory call so we can learn more about your goals and create a plan together.

Join us through our Calendar Scheduling App above or drop us a line and we'll get in touch soon!

Note about sales during 2020 and the Covid Pandemic: We know these are uncertain times but we can say with certainty that it’s time to audit and refine your online advertising efforts. We’re offering Google Ads Audit as well as audits in Social Media Ads, Bing, AdRoll, and all things online advertising.  Whether you’re managing your campaigns internally, or they’re being managed by an agency, we know there may come a time where you’re just not satisfied with the results you’re getting compared to what you’re spending and if that time is now then let’s fix your ROI. We also audit your Analytics because that’s where you’re getting (or not getting) all the information you need to make informed, smart decisions about your advertising spend.

With a Google Ads audit or Facebook Ads audit, we can help diagnose what the problems are and start you on the path towards getting the maximum return on investment. We can also look at how Covid is affecting your visitor and ad performance and offer suggestions on how to update your campaigns. According to the New York Times, people have been using social media to connect and stay informed during Covid with facebook.com seeing a 27% increase in visitors and YouTube seeing a 15% increase.

If you have any questions about how to restructure your campaigns during these uncertain times, please don’t hesitate to reach out to us. We’d love to talk about what’s going on and how to stay relevant during Covid by submitting a message in the form above.

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