It's Time to Audit Your Online Analytics & Advertising Efforts

These are unprecedented times and through all the uncertainty, we know for certain that online sales are up and we’re here to help you capture new customers. It’s the perfect time to audit your online advertising and co-op efforts, re-imagine your agency contracts, and use analytics to make better decisions.

What’s an audit and why do you need one now?

We know these are uncertain times but we can say with certainty that it’s time to audit and refine your online advertising efforts. We’re offering Google Ads Audit as well as audits in Google Analytics, Amazon Ads, Social Media Ads, Bing, AdRoll, and all things online advertising.  Whether you’re managing your campaigns internally, or they’re being managed by an agency, we know there may come a time where you’re just not satisfied with the results you’re getting compared to what you’re spending. Let’s pull back the covers and see what’s really going on so you can fix your ROI. And as always, we’ll train you and your team along the way.

Google Ads Audit

With a Google Ads audit, we can help diagnose what the problems and opportunities are with your current campaigns and start you on the path towards getting the maximum return on investment. We can also look at how Covid is affecting your visitor and ad performance and offer suggestions on how to update your campaigns. According to the New York Times, people have been using social media to connect and stay informed during Covid with facebook.com seeing a 27% increase in visitors and YouTube seeing a 15% increase.

Items of our Google Ads Audit

  • Overall account performance check
  • Relevance of keywords and search terms you’re bidding on
  • Match-type of keywords
  • A/B testing of ad copy
  • Structure of ad groups
  • Settings, audiences, and bid strategies
  • Google Analytics relationship (is your website talking to Google Analytics correctly)
  • Whether or not conversion tracking is being used for optimization and maximum ROI
  • Anything else we observe that’s notable
  • [Google has set out some guidelines and resources for maintaining your Google Ad Campaigns during Covid that may be affecting how your ads are serving and how your ads are being approved. You can find here the updated guidelines here: Google’s Covid Guidelines.]

Items of our Google Analytics Audit

  • Creating new views for each Google Analytics account with top 20 goals/conversions with weighted ranking
  • Audit all sites for speed & mobile issues
  • Audit sites for all 3rd party code, fb and other social pixels, GA accounts and GTM accounts. Assist in identifying ownership for each.
  • Look into or set up Google Search Console for each website & connecting with Google Analytics
  • Use Search Console to identify any SEO or indexing issues
  • Review all Google My Business listings for each store, update each
  • Connect GMB with Google Analytics

Items of our Facebook Ads Audit

  • Overall account performance
  • Settings, audiences, and bid strategies
  • Whether or not conversion tracking is being used for optimization and maximum ROI
  • Content & creative recommendations
  • Anything else we observe that’s notable

If we find that any of your accounts could use improvement, we’ll send you a report and set up a time to go over the report in detail. We’re available to assist you with optimization and offer training for you or your team in all things digital marketing. You can learn more about our Executive Training Here.

 

Contact us today to set up a time for a short chat about audits for Google Ads, Google Analytics, Amazon Ads, Social Media Ads, Bing, and all things online advertising. Working in the automotive industry? We have audits specifically for auto dealerships. Learn more about our auto audits here. 

Ready to get started? Book an introductory call so we can learn more about your goals and create a plan together.

Join us through our Calendar Scheduling App above or drop us a line and we'll get in touch soon!

Additional Resources for Digital Marketers During Covid-19

Manage Your Business Remotely in Times of Uncertainty from Google

This is the first time in many years that we didn’t get the opportunity to host the Annual Grow With Google Small Business Week Seminars at Demand Quest. It’s an event that we generally love to host because we get to meet new small business owners and marketers, we get to learn about best practices from Google, and we get to see former students. While we were unable to host, we still want to share Google’s talk so here’s how to Manage Your Business Remotely in Times of Uncertainty from Google. You can find it on YouTube here: https://www.youtube.com/c/GrowwithGoogle/videos

If you have any questions about how to restructure your campaigns during these uncertain times, please don’t hesitate to reach out to us. We’d love to talk about what’s going on and how to stay relevant during Covid by submitting a message in the form above.

 

This is from Facebook Audience Network – Resources to Help Your Business During This Time

2020 March 30 by Anala Prabhu
We’re thinking about challenges you may be facing right now and how we can help. All of us at Facebook Audience Network are together with you, and we want to support you and your business in any way we can.
We’ve compiled a list of resources publishers have requested to help optimize their ad placements and improve monetization.
  • Get Revenue Optimization Tips: At Building for Better Revenue, our hub of monetization information, find tips and information including revenue basics, ad components, optimizing for engagement, and setting price targets.
  • Maximizing Earning Potential: We recommend taking a look at your CPM targets and optimizing mid- and low-level waterfall CPM targets at this time. Our Price Settings Guide shows how to adjust CPM targets.
  • Bidding Guide: If you are already testing bidding, consult our Essential App Bidding Guide for help in optimizing.
  • Gaming Growth Resources: Find the latest strategies, research and best practices to help you grow your gaming business at Supercharge Your Game.
  • Publisher Help Center: Search for common monetization topics and get answers right away at our Help Center. Discover ways to improve interstitial and rewarded video ad implementations, get information on using Monetization Manager, and search for topics on payouts.
  • Publisher Concierge: Reach us by email or chat with concerns or questions.
  • Webinars and Videos: Visit our YouTube channel to watch publisher success stories, webinars on monetization topics, and more.
We’re working to provide you with the information and solutions you need for your business, now and in the future. We hope you find these resources useful. Please let us know through the Publisher Concierge if there are any other resources that would be helpful to you.
Written by Anala Prabhu, Facebook Product Marketing Manager

 

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