Google Tag Manager

Google Tag Manager Workshop with Jeffalytics Join us for a special one-day workshop with international speaker and instructor Jeff Sauer. Jeff has been teaching Analytics for over 10 years and will provide you with a deep-dive into how to effectively use the Google Tag Manager. Why wait months for site code updates? Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. Managing multiple analytics and marketing tags for your site can be a challenge. Incorrect or repetitive tags can distort data measurement and reduce your overall site performance. This course will cover the basics of Google Tag Manager, and then we will get hands-on with creating our own Google Tag Manager installation. Learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Learn about:

  • Accounts & User Roles
  • Tag Technology
  • Triggers
  • Integration
  • Templates
  • Automated Tag Management

We will cover the basics of GTM (accounts, user roles, etc.) as well as our installation, account creation and when to use containers. Then we will add tags to our containers and work with triggers and variables to make them work to fit your needs. Once we are satisfied, we will publish our first container and then learn how to troubleshoot tags, debug results, and answer specific questions about Google Tag Manager. We will also cover automation opportunities using the data layer, automations, and advanced opportunities. We will also dive deeper into troubleshooting, analysis, and reporting.

This course is designed for all skill levels and is the first in-depth training to ever be offered on Google Tag Manager in the Twin Cities. Please come to class with goals or an idea of what you want to add to your website. 

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GTM is taught by Analytics professional Jeff Sauer who travels and teaches internationally throughout the year. Since he is outside of the US for most of the year, we only offer this class once a year. Our last session was in Spring of 2018 and cost $375.

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