(I Hate the) New Google Ads (AdWords) Interface

The updated interface is happening. Let’s figure it out.

The new Google Ads interface contains many new features aimed at helping advertisers gain the insights needed to drive performance in a hyper-competitive environment. The new interface also contains artificial intelligence (AI) and machine learning features that automate key optimizations, freeing up advertisers to focus on account strategy and analysis. Join us for an afternoon as we dig deep into the new Google Ads user interface.

Let’s take a look at the benefits of the new reporting and automation features.

Google Ads Updated Interface:

  • Standard Dashboard
  • Recommendations Engine & how to analyze the data at a glance – bids and budgets, keywords and targeting, ads and extensions, and critical fixes
  • Custom Dashboards – create your own dashboard based on the performance metrics that are most important to you
  • Enhanced demographic targeting – get deeper insight regarding your account’s demographic performance.
  • Predefined reports – (formerly dimensions tab) view your data visually
  • Promotion Extensions – We’ll look at all the ad extensions and you can decide which are best to use.
  • Advanced Bid Adjustments – another way to make crucial adjustments easier.

DemandQuest reserves the right to change times and dates and/or to cancel the class if minimum registration is not met. 

Please note that our next round of digital marketing classes in Minneapolis will be late winter 2019. Please join our mailing list and we will notify you as soon as our class dates are announced. If you’re interested in one-on-one or customer training, find out more here: Custom Training

 

Google analytics training

Learn everything from simple setup, to navigating the interface, reporting, analyzing the data and current analytics best practices.

Google adwords training

Learn the correct way to create and manage high-performing online advertising campaigns for practically any product or service.

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