It’s been a busy summer and we’re looking forward to getting back to school. There are so many changes to advertising on social media, reporting in Analytics and Google Data Studio, Google even changed AdWords to Google Ads. Below are some ways we’re trying to keep up. We’re also offering new classes this fall including Google Data Studio with Jeff Sauer and my (I Hate the) new Google Ads (AdWords) Interface. You can save 10% with promo code ‘falldigital’. See all our fall digital marketing classes here.
To get ready for the holiday shopping season, we’re hosting a free seminar with Google to help you Drive a Holiday Shopping Rush for your Business.
The holiday season will be here before we know it. Join us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. The Holiday Livestream is on Wednesday, Oct 17th from 10:30-12:30 pm. Register now.
We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Light refreshments will also be provided.
There’s still time to save on the best digital marketing training in Minneapolis! We’re a Google Premier Partner whose instructors are all digital marketing professionals working in the field so you get the most up-to-date training possible.
Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $550!
Google AdWords – Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Search Engine Optimization – Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.
Social Media Advertising – Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Questions? Call 612-460-8860 to find out more about this comprehensive series.
To add more context to image results, Google will now display a caption with images in mobile Images search results.
Google Images search results continue to change and evolve and beginning today, Google Images results will now include captions for each image. This rollout is global and will be available for mobile browsers and the Google app (iOS and Android). The caption displayed with an image will be pulled from the title of the page that features the image.
As shown in the image below, the caption will be shown below the image and above the page URL.
Images from Google: without captions / with captions
From the Google announcement:
This extra piece of information gives you more context so you can easily find out what the image is about and whether the website would contain more relevant content for your needs.
When asked if these image titles might be rewritten by Google for display with images, a Google spokesperson said, “We use web titles right now, but we’re continually experimenting with ways to improve the experience.” I also asked if Google might at times use captions for the images from the publisher’s page instead of the title tag content and was advised, “Currently we use the web page’s title and nothing more.”
In discussing examples that, while they might be outliers, will likely exist, we inquired about relevancy between the page title tag and the image itself. I asked if quality issues (from the user perspective) arise from any disparity. I used a fictional example — say, there’s a page titled, “The best baby shoes ever” that includes pictures of baby shoes, but also a photo of the author’s Labrador retriever. A person searching “labrador retriever” and getting “The best baby shoes ever” title with the labrador image may assume there’s something wrong with the results.
In regard to this type of scenario, we asked whether any validation was being done between the evaluated content of the image and the content of the page title that would prevent the example above from being returned in a “labrador retriever” Google Images search. The spokesperson replied: “No changes to ranking for this launch. We already use a variety of signals from the landing page to help deliver the most relevant results possible for users.”
Again, this change is global, but only for mobile Google Images searches — via mobile browsers or the Google App. Read the full announcement here.
We’re excited to announce our Minneapolis Spring Digital Marketing Class Schedule for May 2018.
Get the most comprehensive Digital Marketing training in the Twin Cities including Google Tag Manager (GTM), Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Register today for the best Digital Marketing Classes in Minneapolis from a Google Premier Partner!
Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.
Google AdWords – Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Learn how to navigate the complex Google Analytics software, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Google Tag Manager– Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. Managing multiple analytics and marketing tags for your site can be a challenge. Incorrect or repetitive tags can distort data measurement and reduce your overall site performance. This course will cover the basics of Google Tag Manager, and then we will get hands-on with creating our own Google Tag Manager installation.
Search Engine Optimization – Learn how to make your website work for you without paying for online ads! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically. This class is invaluable.
Social Media Advertising – Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!
Google has now started using machine learning for its search results. While this has improved the quality of the search results, it has presented challenges to brands which must now get smarter and work within the industry SEO rules. Here are the main things that must be found on the websites.
There must be highly relevant content that presents actionable and engaging information on the keywords entered in the search query.
Google checks on the relevancy of the content entered in the websites in relations to the intention of the readers. Therefore, it scans the text to find if there is a relationship between what the readers want and not just what they have entered in the search results.
The pages must be more streamlined, and load faster. This may mean the use of fewer videos and images.
While interactive content such as the use of videos and images capture the audience, it may also lead to visual overload and lower loading times. Therefore more text content and fewer interactive content works. This varies from one industry to the other. Some industries work well with the use of images than lots of text.
Ranking highly now means using less of the keyword phrase in the text. The more the keyword phrase is used, the lower you rank on the new AI-enhanced Google searches.
The more the keywords are used in the text, the more the text looks unnatural. Google is advocating for content that is easy to understand and flows well when answering the readers’ questions. Reducing the keywords and enhancing the relevancy of the content is a sure thing to get a higher ranking.
The new AI is favoring sites with fewer menus and interactive elements that lead the visitors to other pages of the site.
For professional services, being engaged or shared in LinkedIn helps rank high in the search results. LinkedIn is considered to as a credible professional network. Other products and service sites are okay with Facebook and Twitter among others.
Because of the machine learning, Google is better able to decipher the intentions behind the words that are entered in the search bar. This way, it can deliver results that are relevant and industry-specific. Therefore, brands can no longer rely on the general SEO tactics in their SEO efforts. They need to understand what the AI will be looking for when ranking sites in a particular industry.
To learn more about Search Engine Optimization, check out our SEO Class Series here: demandquest.com/seo/
