Students: What to Expect/Bring to Class

The main classroom at Demand Quest, used for public classes and custom training.

We’re excited to have online advertisers and marketers, business owners and anyone who wants to learn digital marketing as students at DemandQuest. Our goal is to help people actually learn how to use digital marketing tools. We want you to be able to walk out of class and actually implement the new digital marketing tools that you learned and see results right away.

Here’s what to expect when you attend class here.

What to bring to class:

  • A Laptop – not required but we recommend it so that you can follow along in your own accounts during class)
  • Goals – what do you want to get out of your class? Having even an idea of a goal will help you get the most out of your digital marketing training
  • A willingness to learn – we cover a lot of ground in a short amount of time so get ready to dig in

What we will provide:

  • Wi-Fi
  • Syllabus so you can follow along with the instructor
  • Resources via email – we used to print out books with information and links to tools but we know that digital marketing changes daily so we craft up-to-date resource emails with valid links to useful tools that you’ll get a day or two after class. We also know how annoying it is to try and copy a URL from a piece of paper – we’ll send you a link and save you time and frustration
  • Tables and chairs
  • Power – strips that is – we have power strips to plug in your chargers (just don’t forget them)
  • Elevator and Handicap-accessible restrooms
  • Coffee (a must have)
  • Occasionally, Beer (they say it helps creative juices flow)
  • Light refreshments – we don’t believe in vending machines
  • Free Parking – you may not find a spot in the main lot behind our building but there are usually spots in the second lot across the street or on the street within a block or two of our building (see below for options)

We’re located at 2112 Broadway St NE, Minneapolis, MN 55413 (Parking Map Link). You can reach us at 612-460-8770.

Refund policy: We understand that life happens and things come up. We will offer a full refund when you give us 24 hours notice and partial refund if you miss the class and ask for a refund within 5 days of the class.

Certifications: We don’t offer certifications from our school but we do help students get ready for some outside certifications such as Google Ads and Google Analytics. These tests are taken outside of class time and while our students currently have a 97% pass rate, we don’t guarantee that you’ll pass; you may have to study!

We’re excited to have you in class! We have a 5-star rating on Google and Facebook and 68% of our students return for an additional class! We’re proud to offer the best training in SEO, Google Ads, Google Analytics, Google Tag Manager, Google Data Studio (we’re a Google Premier Partner so we teach a lot of Google classes), Social Media Advertising, Small Business Digital Marketing and lots more.

September Digital Marketing Newsletter

It’s been a busy summer and we’re looking forward to getting back to school. There are so many changes to advertising on social media, reporting in Analytics and Google Data Studio, Google even changed AdWords to Google Ads. Below are some ways we’re trying to keep up. We’re also offering new classes this fall including Google Data Studio with Jeff Sauer and my (I Hate the) new Google Ads (AdWords) Interface. You can save 10% with promo code ‘falldigital’. See all our fall digital marketing classes here.

Online Advertising (Search & Social)

SEO:

Google Analytics:

Don’t forget to check out our new classes here and save 10% with promo code ‘falldigital’

Google & DemandQuest Small Business Holiday Livestream

To get ready for the holiday shopping season, we’re hosting a free seminar with Google to help you Drive a Holiday Shopping Rush for your Business.

The holiday season will be here before we know it. Join us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. The Holiday Livestream is on Wednesday, Oct 17th from 10:30-12:30 pm. Register now.

We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Light refreshments will also be provided.

#SmallThanksxGoogle

Register here for free: http://bit.ly/2wZbMCf

 

Digital Marketing Certificate Series

There’s still time to save on the best digital marketing training in Minneapolis! We’re a Google Premier Partner whose instructors are all digital marketing professionals working in the field so you get the most up-to-date training possible.

Use promo code springmarketing18 to save 10% on all classes and series! 

Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $550!

Google AdWords – Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.

Google Analytics – Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.

Search Engine Optimization – Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.

Social Media Advertising – Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.

Questions? Call 612-460-8860 to find out more about this comprehensive series.

Google Images news: Captions now added to images, pulled from the page title tag

To add more context to image results, Google will now display a caption with images in mobile Images search results.

Google Images search results continue to change and evolve and beginning today, Google Images results will now include captions for each image. This rollout is global and will be available for mobile browsers and the Google app (iOS and Android). The caption displayed with an image will be pulled from the title of the page that features the image.

As shown in the image below, the caption will be shown below the image and above the page URL.

Images from Google: without captions / with captions

From the Google announcement:

This extra piece of information gives you more context so you can easily find out what the image is about and whether the website would contain more relevant content for your needs.

When asked if these image titles might be rewritten by Google for display with images, a Google spokesperson said, “We use web titles right now, but we’re continually experimenting with ways to improve the experience.” I also asked if Google might at times use captions for the images from the publisher’s page instead of the title tag content and was advised, “Currently we use the web page’s title and nothing more.”

In discussing examples that, while they might be outliers, will likely exist, we inquired about relevancy between the page title tag and the image itself. I asked if quality issues (from the user perspective) arise from any disparity. I used a fictional example — say, there’s a page titled, “The best baby shoes ever” that includes pictures of baby shoes, but also a photo of the author’s Labrador retriever. A person searching “labrador retriever” and getting “The best baby shoes ever” title with the labrador image may assume there’s something wrong with the results.

In regard to this type of scenario, we asked whether any validation was being done between the evaluated content of the image and the content of the page title that would prevent the example above from being returned in a “labrador retriever” Google Images search. The spokesperson replied: “No changes to ranking for this launch. We already use a variety of signals from the landing page to help deliver the most relevant results possible for users.”

Again, this change is global, but only for mobile Google Images searches — via mobile browsers or the Google App. Read the full announcement here.

Digital Marketing Classes Minneapolis – Spring Registration 2018

We’re excited to announce our Minneapolis Spring Digital Marketing Class Schedule for May 2018.

Get the most comprehensive Digital Marketing training in the Twin Cities including Google Tag Manager (GTM), Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Register today for the best Digital Marketing Classes in Minneapolis from a Google Premier Partner!

Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.

Google AdWords –  Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.

Google Analytics – Learn how to navigate the complex Google Analytics software,  analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online. 

Google Tag Manager – Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. Managing multiple analytics and marketing tags for your site can be a challenge. Incorrect or repetitive tags can distort data measurement and reduce your overall site performance. This course will cover the basics of Google Tag Manager, and then we will get hands-on with creating our own Google Tag Manager installation.

Search Engine Optimization – Learn how to make your website work for you without paying for online ads! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically. This class is invaluable. 

Social Media Advertising –  Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.

Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!