Bing will be removing their sidebar search ads by the end of the March.
According to a press release from the search engine: “During recent testing, we found that a SERP [search engine results page] layout excluding sidebar text ads produced overall click gains for our advertisers, particularly for existing mainline text ads and Product Ads, with an immaterial impressions impact.
Based on this finding, here are important things to know for the United States market only: As of March 26, 2018, text ads will no longer be served on the sidebar, while Product Ads will continue to be served on the sidebar. Ads at the bottom of the page will increase from three ads to four ads and will show additional unique ads compared to our current implementation. Ads at the bottom of the page allow for richer ad formats, which sidebar ads did not. This change applies to the Bing owned and operates sites only. There is no impact for syndication partners, including Yahoo and AOL. We encourage you to closely monitor your campaigns for the next few weeks to understand the impact on impression share and clicks”
You’ll remember that in 2016 Google made this same move (you can read about it here) and while we as advertisers were curious, the results did seem to be positive with better CTRs which Google attributes to people not “glazing-over” the ads on the right-hand side. Bonus tip: do you know who the biggest winner of the Google change turned out to be? Ads in position three.
Bing will add text in an extra ad spot at the bottom of the search results, meaning as many as four text ads may display below the organic search results.
Shopping ads will continue to show in the sidebar in some search results. The change affects Bing search results only and does not apply to its syndication partners, such as AOL and Yahoo.
There’s still time to save on the best digital marketing training in Minneapolis! We’re a Google Premier Partner whose instructors are all digital marketing professionals working in the field so you get the most up-to-date training possible.
Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $550!
Google AdWords – Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Search Engine Optimization – Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.
Social Media Advertising – Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Questions? Call 612-460-8860 to find out more about this comprehensive series.
We’re excited to announce our Minneapolis Spring Digital Marketing Class Schedule for May 2018.
Get the most comprehensive Digital Marketing training in the Twin Cities including Google Tag Manager (GTM), Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Register today for the best Digital Marketing Classes in Minneapolis from a Google Premier Partner!
Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.
Google AdWords – Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Learn how to navigate the complex Google Analytics software, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Google Tag Manager– Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. Managing multiple analytics and marketing tags for your site can be a challenge. Incorrect or repetitive tags can distort data measurement and reduce your overall site performance. This course will cover the basics of Google Tag Manager, and then we will get hands-on with creating our own Google Tag Manager installation.
Search Engine Optimization – Learn how to make your website work for you without paying for online ads! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically. This class is invaluable.
Social Media Advertising – Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!
Digital Marketing Lunch Series-Free via Facebook Live – Fall 2017
Join us as we dig deep into Google AdWords, Google Analytics, and Digital Marketing Strategies via Facebook Live. Check in from home or office as Ted Kozlowski, President of DemandQuest and International Digital Marketing Speaker tackles current best practices in AdWords and Analytics.
Sept 14, 2018 – 12 pm Adwords Features + knowing which ones are worth implementing and trying out Oct 12, 2018 – 12 pm Conversion Tracking & The failures of Google’s Attribution Modeling Nov 9, 2018 – 12 pm Advanced remarketing – How to define audiences that actually care about your business
Register for free below and we’ll send you a reminder of the event and a link to our Facebook live page. All sessions will start at 12:00 pm and will be 25 minutes long with 15 minutes for Q & A.
A little more about your hosts:
With nearly 25 years in the business of Creating Happy Careers, Celarity is still growing. As the longest-standing staffing agency focusing where marketing and creative meet technology, Celarity understands how best to serve the local community.
The DemandQuest Marketing Institute is a Google Premier Partner and a school dedicated to marketing training and education. We pride ourselves on offering the most relevant, up-to-date information in a fun and casual environment. Our mission is to provide the planning, education, resources, and inspiration you need to gain control of your marketing and increase your sales
Stop by Weds morning (Sept 20) at 10:30 for coffee and a look at how Google sees the current state of B2B Advertising (Presentation will start at 11 am). http://bit.ly/2x5hjaL It will be a super casual morning with coffee and snacks (donuts?) while we watch the live presentation from Google Partners on the State of B2B Ads.
Google’s B2B Speakers for September 20:
Diarmid Thomson – Head of Industry, B2B at Google
In today’s digital world, the B2B buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Diarmid will explain how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.
Helen Edwards – Account Manager, B2B at Google
Helen will be sharing B2B best practices, tools, and strategies to leverage smarter digital advertising efforts, helping advertisers connect with customers in the right place and at the right time.
Thanks for those of you who joined us for our first Facebook Live Webinar today and for all your comments. For those of you who weren’t able to make it (or find it, our apologies), you can watch the webinar on YouTube: https://youtu.be/3NNcqNGX4Oc
Or right here: Note that the sound will start with the video, modify as needed.
Below are some of the resources that we shared during the webinar. Please let us know if you have any questions about the webinar, about what’s new in Google AdWords for 2017, or about AdWords in general. We’ll be happy to answer them for you. And if you’d like to join us for Google AdWords Training in Minneapolis, you can join us in Sept. and save 10% with promo code ‘facebook10’.
AdWords introduces check-a-box and automatic headline creation test
Google has stepped up its campaign for advertisers to run several ad variations in different ad groups. They have also been encouraging the advertisers to ditch the manual A/B testing and let the machine learning artificial intelligence figure out which would be the best ad given the mix of extensions that there are in every auction scenario and we decided to give it a try.
Recently Google has been trying to make it even easier for the advertisers to adopt the basic ad testing. The new option allows the advertisers to create a second ad but keeps the headlines in reverse order by checking the box and automatically creating an A/B headline test. The new feature is still in its development mode as the search giant looks to many more ways to enhance user experience in AdWords.
Integrating Google Surveys 360 and Google Optimize
Google also recently announced the integration of Google Surveys 360 and Google Optimize with Google AdWords in an effort to help advertisers learn more about their clients. Google Optimize enables the advertisers to redirect, multivariate and A/B tests in order to know which variations of their web pages have the biggest impact on their conversion rates.
Google Optimize has been around for some time and helps test ad copies for maximum impact. With its integration to Google AdWords, it will be easier to test how the elements of landing page affect the rates of conversion when they are tailored for specific ad groups, keywords, and AdWords campaigns. If you wanted to increase the rates of conversion for a given group of keywords such as the long-tailed phrases on a landing page, you can create a test variation on the targeted keywords and measure their impact.
Surveys 360 is another potential tool for optimizing the conversion rates and usability tests as it enables you to ask the web users of their thoughts about your website and give feedback on ways to improve it. The remarketing lists available on Google AdWords will become available in Surveys 360 for the purposes of survey targeting. Survey 360 can be used to interact with a pool of millions of real web users for their opinions. The people should not have necessarily interacted with your brand. Setting up a survey is quite easy as well as picking the audience. The questions are also in formats that are easy to answer for your target audience. Use the enhanced features to improve your targeting and give the best experience to your visitors for maximum impact.
You’ll remember that in 2016 Google made this same move (you can read about it here) and while we as advertisers were curious, the results did seem to be positive with better CTRs which Google attributes to people not “glazing-over” the ads on the right-hand side. Bonus tip: do you know who the biggest winner of the Google change turned out to be? Ads in position three.
advertisers to create a second ad but keeps the headlines in reverse order by checking the box and automatically creating an A/B headline test. The new feature is still in its development mode as the search giant looks to many more ways to enhance user experience in AdWords.