Small Business Week “Build a Local Presence” Livestream from Google – May 2, 2018

In appreciation of National Small Bussiness Week, we’re hosting a free seminar with Google to help you Build a Local Search Presence

Join us May 2, 2018, from 10:30-12 pm in NE Minneapolis.

There are billions of local searches happening on Google every day. Celebrate National Small Business week by joining us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. We’ll discuss consumer trends related to local searches, and share best practices for using Google My Business features, like posts and reviews, to put your best foot forward. We’ll have a Q&A with our resident Google expert and instructor Ted Kozlowski. Join us on Wednesday, May 2nd from 10:30-12 pm at our school in NE Minneapolis.

As a Google Premier Partner, we’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Please respect our free class offer by respecting this policy. Light refreshments will also be provided.

Register here to save your spot: http://bit.ly/2HvWuHJ

Digital Marketing Lunch Series-Free via Facebook Live

Digital Marketing Lunch Series-Free via Facebook Live – Fall 2017 

Join us as we dig deep into Google AdWords, Google Analytics, and Digital Marketing Strategies via Facebook Live. Check in from home or office as Ted Kozlowski, President of DemandQuest and International Digital Marketing Speaker tackles current best practices in  AdWords and Analytics.

Sept 14, 2018 – 12 pm Adwords Features + knowing which ones are worth implementing and trying out
Oct 12, 2018 – 12 pm Conversion Tracking & The failures of Google’s Attribution Modeling
Nov 9, 2018 – 12 pm Advanced remarketing – How to define audiences that actually care about your business

Register for free below and we’ll send you a reminder of the event and a link to our Facebook live page. All sessions will start at 12:00 pm and will be 25 minutes long with 15 minutes for Q & A.

A little more about your hosts:

  • With nearly 25 years in the business of Creating Happy Careers, Celarity is still growing. As the longest-standing staffing agency focusing where marketing and creative meet technology, Celarity understands how best to serve the local community.
  • The DemandQuest Marketing Institute is a Google Premier Partner and a school dedicated to marketing training and education. We pride ourselves on offering the most relevant, up-to-date information in a fun and casual environment. Our mission is to provide the planning, education, resources, and inspiration you need to gain control of your marketing and increase your sales

 

Free Holiday Livestream for Small Businesses November 1, 2017, from 11-1pm

Free Holiday Livestream Workshops

To ensure small businesses get the latest and greatest tips on prepping for the holiday season, we’re teaming up with Google, the Small Business Administration, Facebook, Constant Contact, and Square for this one-of-a-kind event looking at SEO, Email, Facebook, POS, & a live Q&A. It’s a free 2-hour event with light refreshments and a look at how you can reach more customers this holiday season! Please note that this is not part of our high-level digital marketing training curriculum where we go in-depth into AdWords, Analytics, etc. This is a basic level introduction to digital marketing for small businesses only! Thank you.

Livestream Agenda:

Google: ‘Tis the Season for Site Optimization

Join us as we discuss best practices for search engine optimization (SEO). In this segment, you will learn tips for auditing your website, providing relevant content to attract shoppers and optimizing your website for a better mobile experience.

Facebook: Make the Most of Mobile with Shoppers This Holiday Season (and Beyond)

Mobile is a growing opportunity that you want to be prepared for. Join Cara Lewin, from Facebook Blueprint, to learn how mobile can help your business increase sales this holiday season.

Constant Contact: Email all the way to your best holiday season ever

Find out how to create a quick and easy email marketing plan to drive sales and call to action during the biggest spending season of the year.

Square: Get Your Business Ready for the Holidays

The leaves are changing and the wool sweaters are coming out of their drawers, but there’s more to fall than the warm and fuzzies: prepping your business for the holidays. We’ll discuss top tips on accepting payments every way your customers want to pay, maximizing your analytics for holiday season planning, and using gift cards, so you can get one step ahead of your competitors and rake in those holiday sales.

Live Q&A

We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to you hours of great digital marketing workshops free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will fill up so we will only be able to offer space for up to 3 team members per company. Please respect our gracious free class offer by respecting this policy. Light refreshments will also be provided.

Google Partners Connect Webinar: B2B Advertising Oct 18 from 10:45-12:15 pm

Are you running Health Care ads? Join us as we check in on the state of Health Care Advertising with our free Google Partners Connect webinar from 10:45-12:15 pm on Thurs, Oct 18 at our Northeast Minneapolis school. Very casual atmosphere with light snacks and coffee. We’ll have time for Q & A so bring your questions. Space is limited so register for free now: http://bit.ly/2wVDWji

Great Opportunity – Digital Marketing Intern Wanted at an Exciting Consumer Product Startup

An exciting consumer product startup in MN, is looking for a Digital Marketing Specialist/ Intern to help with their debut product launches and online brand presence. Chosen candidate will get real-life hands-on experience at the entire marketing strategy for a startup including overall business growth planning, managing, and implementing all aspects of digital marketing for several thriving market segments.

Position is paid and job hours are Flexible to help manage things. Remote work is an option.

Qualifications:

  1. Experience with marketing and promotions
  2. Practicum Training or Experience with the latest trends/opportunities with social media marketing & digital marketing
  3. Experience with time management, organizational, planning and execution skills
  4. Proficiency in Google Analytics, Adobe Photoshop and basic HTML (Adobe Illustrator is a plus)

Job Duties, prior exposure in these duties is a plus:

  1. Significant coursework in digital marketing and/or technology applications.
  2. Social media: FB, Twitter, Instagram, Blog
  3. Content Generation using provided marketing collateral (eflyers, ebillboards, banner ads) and email marketing including mail chimp management
  4. Content Marketing – Social Media Marketing (SMM), Facebook, Twitter, Instagram and Content Marketing
  5. Website design and management, including landing page deployments
  6. Landing page and analytics and setup of google analytics
  7. Search engine optimization (SEO), backlinks and Search engine marketing (SEM)
  8. Google advertising, Pay-per-click advertising (PPC)
  9. Affiliate marketing
  10. Managing Crowd funding Campaigns and Push Press Releases
  11. Provide bi-weekly updates or as needed to the founder and Engineering Team.

Job Compensation and Duration:

  • Position will be 20-30 hours per week. Flexible hours.
  • Position may be remote or located in a shared workspace in Edina. Some traveling to meeting locations nearby and events should be expected.
  • Position will pay $13.00 per hour, no other benefits are included
  • Position to begin ASAP and will conclude at the end of January 2018.
  • Interested parties should reply to Keerthi@mindwatts.com with a current resume and contact info.

 

What’s New in Google AdWords for Fall 2017

Stop by Weds morning  (Sept 20) at 10:30 for coffee and a look at how Google sees the current state of B2B Advertising (Presentation will start at 11 am). http://bit.ly/2x5hjaL It will be a super casual morning with coffee and snacks (donuts?) while we watch the live presentation from Google Partners on the State of B2B Ads.

Google’s B2B Speakers for September 20:
Diarmid Thomson – Head of Industry, B2B at Google

In today’s digital world, the B2B buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Diarmid will explain how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.

Helen Edwards – Account Manager, B2B at Google
Helen will be sharing B2B best practices, tools, and strategies to leverage smarter digital advertising efforts, helping advertisers connect with customers in the right place and at the right time.

Register for free here: http://bit.ly/2wfSSqt

 

Thanks for those of you who joined us for our first Facebook Live Webinar today and for all your comments. For those of you who weren’t able to make it (or find it, our apologies), you can watch the webinar on YouTube: https://youtu.be/3NNcqNGX4Oc

Or right here: Note that the sound will start with the video, modify as needed.

Below are some of the resources that we shared during the webinar. Please let us know if you have any questions about the webinar, about what’s new in Google AdWords for 2017, or about AdWords in general. We’ll be happy to answer them for you. And if you’d like to join us for Google AdWords Training in Minneapolis, you can join us in Sept. and save 10% with promo code ‘facebook10’.

 

AMP Ads
About Extensions:
 
Callout Extensions:
 
Sitelink Extensions: 
 
Information about Better Ad Standards:

We hope to see you LIVE on Facebook on Thursday, October 12 at 12 pm for Conversion Tracking & The failures of Google’s Attribution Modeling  

Register here for a reminder: http://bit.ly/2x1V5od

Great Opportunity – TeaSource Digital Marketing Intern

TeaSource, an up and coming retailer in MN, is looking for a Digital Marketing Intern (position is paid).

Digital Marketing Intern; Description and duties:

Chosen candidate will get real life experience at planning, managing, and implementing all aspects of digital marketing for a thriving specialty tea business; retail and wholesale side: with a strong focus on social media, communications, SEO, and SEM.
Duties:
• Marketing
o Monthly email newsletter
o Using and maintaining data base in Mailchimp
o Co-coordinating overall TeaSource marketing efforts from the digital pov
o Designing an overall digital marketing strategy for TeaSource; with specific opportunities, benchmarks and goals, budgets
• Including SEO and SEM applications and strategies
• Social media: FB, Twitter, Instagram, Blog
o Monitoring and replying as necessary
o Establish and maintain a regular schedule for posting: with benchmark numbers for each social media vehicle.
o Actively promoting TeaSource on SM: with set goals etc.
• Interfacing with our web consultant/developer and our paid search consultant
• Live stream, make videos, YouTube Channel, FB Live
• Marketing applications and opportunities on our website (on Shopify)
o Figuring out new opportunities/applications on Shopify
o Also a schedule on all marketing activities you do, on calendar; daily, weekly, monthly, quarterly, etc. with each task, and then procedures for each marketing task.
• Need to develop CRM program, install, use
• Need to develop a retail order follow-up email strategy, and process.

Qualifications:
Candidates will have:
• Completed at least two years of college
• Significant coursework in digital marketing and/or technology applications.
• Significant experience in writing and communications.
• Experience with marketing and promotions
• Experience with the latest trends/opportunities with social media
• Experience with time management, organizational, planning and execution skills
• Proficiency in Google Analytics, Adobe Photoshop and basic HTML (Adobe Illustrator is a plus)
• Personal transportation, visiting all 4 TeaSource locations may sometimes be necessary, mileage will be reimbursed.

Compensation etc.
• Position will be 20-30 hours per week.
• Position will be based out of our Roseville main office/warehouse. Some traveling to our retail locations and events should be expected, mileage will be reimbursed.
• Position will pay $12.00 per hour, there will be 20% employee discount on any TeaSource purchases. No other benefits.
• Position to begin ASAP (no later than September 5th), and will conclude at the end of this calendar year.

Interested parties should reply to office@teasource.com with a current resume.