Black Lives Matter
To our BIPOC students and their families, our teachers, and community – we at DemandQuest hear you, see you, and pledge our support as allies in rejecting racism, injustice, and hate. We are heartbroken and we are outraged by the unjust killings of Black citizens and the racism and intolerance behind them. We believe that Black Lives Matter, that justice matters, and that the fight for meaningful change involves us all.
We’re not trying to jump on the bandwagon of change – we’re trying to be the change as we support BICOP. We support and love our Minneapolis and St Paul neighbors in the wake of George Floyd’s murder. We educate across the US but we have deep ties to the Twin Cities and had the opportunity to clean up along University Ave and Lake St as well as help distribute food and essentials.
Hello Digital Marketers!
We wanted to give you an update on our public classes as we’ve been getting a ton of inquiries. We’re now able to start classes at a reduced capacity but have found that most people are still more comfortable doing training online via Zoom. We’re in the process of putting together public classes but have a lot of July and August scheduled out for customized corporate training. If you’re interested in scheduling training, please let us know and we’ll look at setting something up soon. Check back in soon – we’re uploading tools and best practices for digital marketing curing Covid on our blog weekly.
Hoping to see you again soon!
Is it time to audit your Co op efforts?
We work with a number of companies who use a co op program to encourage their retailers to manage online advertising campaigns through matched funds or company funds. Your retailers excel at knowing your products but they don’t always excel at selling them online, especially in the competitive world of online retail. We’ll take a look at your retailers online advertising efforts and make suggestions for how to improve their sales without competing with the parent company or nearby re-sellers. We can also look at your Co op set up and help you navigate fund allowances, reporting, management and optimization. Contact us today for a free assessment and talk about your co op strategies, efforts, and goals.
Upon conducting the audit, a report will be delivered with an assessment of the following key components of your account:
- Overall account performance for your retailers
- Overall account performance for your internal campaigns (if applicable)
- Overlap of efforts
- Relevance of keywords and search terms you’re bidding on
- Account structure and settings
- Ad spend and ROI optimization
Just as we were ramping up for our Spring 2020 training semester, we’re going to have to cancel all spring and summer digital marketing classes. Please contact us for more information about online training and fall classes. We apologize for the inconvenience.
Let us know you’re interested in our classes by signing up below for our email list. We’ll let you know when and where we’re scheduling our next series. If we have enough interest, our next digital marketing classes will most likely be in late fall 2020.
Stay healthy, stay home, and we’ll see you when we can! Thanks for your continued support.
There’s always a lot going on in the digital marketing world! This fall, we’re saying good-bye to Google+, hello to conversational AI (we now have a Google Home in our house – a little scary), yes to updating our Google Data Studio templates and another good-bye to Google Adwords (it’s now just Google Ads).;
We’re hunkered down against the April MN snow/hail storm-blizzard catching up on what’s new in digital marketing. Here’s what we’re reading while we wait for the storm to pass and the snow to melt:
Avoid the 8 most common pitfalls of automated bidding- we’ve never been huge fans of automated bidding, here’s how you can use it wisely: https://selnd.com/2Ubr92U
Are Dynamic Ad Varieties A Waste Of Your Time? https://selnd.com/2IgZM6e
Winning on Amazon: Here are 3 strategies that can help: https://mklnd.com/2Ks77BL
1,100+ Kids YouTube Channels to Exclude From Your Video Campaigns: http://bit.ly/2UcqoH5
Social Media – Facebook is taking transparency seriously. Here are some of their updates:
Facebook launches searchable transparency library of all active ads (including Donald Trumps election ads): https://tcrn.ch/2uVZ45M
Facebook shows users when a Custom Audience list was uploaded: https://mklnd.com/2Z53jtx
Facebook to replace Exclude Categories with new brand safety ad filters: https://mklnd.com/2Itk9MW
Remove, Reduce, Inform: FB’s New Steps to Manage Problematic Content on their platforms including Facebook/Instagram: http://bit.ly/2X5Sp58
Search Engine Optimization:
How to Approach Technical SEO in a New Light: http://bit.ly/2UudCsp
How To Boost the SEO of Your Organization’s LinkedIn Page: http://bit.ly/2USYKTK
Google Analytics – GTM – Data Studio:
Year In Review Template For Google Data Studio from our own DQ instructor Jeff Sauer of Jeffalytics: http://bit.ly/2VFadU3
How to calculate Conversion Rates in Google Data Studio: http://bit.ly/2UHpBlV
Here’s how to use Google Tag Manager’s new Trigger Groups – This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM: https://selnd.com/2UtgeXq
How to Export Data from Google Analytics and Search Console (without 3rd Party Software): http://bit.ly/2UthE4c
What else we’re reading:
How Technology is Hijacking Your Mind — from a Magician and Google Design Ethicist: http://bit.ly/2P7tBXG
Also, our spring digital marketing classes are starting in less then a week and there’s still time to save! Sign up today and get 10% off your registration with promo code SPRINGSAVINGS. Quick reminder ] that most of our classes will only be offered in spring 2019. Don’t miss out!
Search Engine Optimization (Spring 2019 only)
Learn how to optimize your website to get to the top of search engines organically.
April 17 & 24
Jeff Sauer’s Google Marketing Platform Series (Spring 2019 only)
Whether you’re new to Google Analytics or looking to dig deep into GTM or Data Studio, this will be Jeff’s only training session with us this year so be sure to join us!
Intro to Google Analytics – May 1
Google Tag Manager – May 8
Google Data Studio – May 15
Social Media Advertising
Learn how to create and optimize social media advertising campaigns on the platforms that will perform best for your company.
Apri 18 & 25
Google Ads (AdWords) Complete Series (Spring 2019 only)
From set-up to optimization plus all that’s new in AdWords (which is a lot), learn how to improve your ROI and get better results from your ads.
May 2, 9, & 16
If you’ve thought about learning new skills or refreshing your current digital marketingskills, spring 2019 is the time to do it!
Here’s a screenshot of where to enter promo code SPRINGSAVINGS.