In appreciation of National Small Bussiness Week, we’re hosting a free seminar with Google to help you Build a Local Search Presence
Join us May 2, 2018, from 10:30-12 pm in NE Minneapolis.
There are billions of local searches happening on Google every day. Celebrate National Small Business week by joining us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. We’ll discuss consumer trends related to local searches, and share best practices for using Google My Business features, like posts and reviews, to put your best foot forward. We’ll have a Q&A with our resident Google expert and instructor Ted Kozlowski. Join us on Wednesday, May 2nd from 10:30-12 pm at our school in NE Minneapolis.
As a Google Premier Partner, we’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Please respect our free class offer by respecting this policy. Light refreshments will also be provided.
Register here to save your spot: http://bit.ly/2HvWuHJ
Free Holiday Livestream Workshops
To ensure small businesses get the latest and greatest tips on prepping for the holiday season, we’re teaming up with Google, the Small Business Administration, Facebook, Constant Contact, and Square for this one-of-a-kind event looking at SEO, Email, Facebook, POS, & a live Q&A. It’s a free 2-hour event with light refreshments and a look at how you can reach more customers this holiday season! Please note that this is not part of our high-level digital marketing training curriculum where we go in-depth into AdWords, Analytics, etc. This is a basic level introduction to digital marketing for small businesses only! Thank you.
Google: ‘Tis the Season for Site Optimization
Join us as we discuss best practices for search engine optimization (SEO). In this segment, you will learn tips for auditing your website, providing relevant content to attract shoppers and optimizing your website for a better mobile experience.
Facebook: Make the Most of Mobile with Shoppers This Holiday Season (and Beyond)
Mobile is a growing opportunity that you want to be prepared for. Join Cara Lewin, from Facebook Blueprint, to learn how mobile can help your business increase sales this holiday season.
Constant Contact: Email all the way to your best holiday season ever
Find out how to create a quick and easy email marketing plan to drive sales and call to action during the biggest spending season of the year.
Square: Get Your Business Ready for the Holidays
The leaves are changing and the wool sweaters are coming out of their drawers, but there’s more to fall than the warm and fuzzies: prepping your business for the holidays. We’ll discuss top tips on accepting payments every way your customers want to pay, maximizing your analytics for holiday season planning, and using gift cards, so you can get one step ahead of your competitors and rake in those holiday sales.
We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to you hours of great digital marketing workshops free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will fill up so we will only be able to offer space for up to 3 team members per company. Please respect our gracious free class offer by respecting this policy. Light refreshments will also be provided.
Google Partners Connect Webinar: B2B Advertising Oct 18 from 10:45-12:15 pm
Are you running Health Care ads? Join us as we check in on the state of Health Care Advertising with our free Google Partners Connect webinar from 10:45-12:15 pm on Thurs, Oct 18 at our Northeast Minneapolis school. Very casual atmosphere with light snacks and coffee. We’ll have time for Q & A so bring your questions. Space is limited so register for free now: http://bit.ly/2wVDWji
Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:
Google Workshop Presentations:
Google Small Business Week Lessons: https://www.gybo.com/lessons
Google Business Listings: https://www.gybo.com/business
Google Small Business Channel on YouTube: https://www.youtube.com/user/GoogleBusiness
Intro to AdWords Video Series: http://bit.ly/2p967m6
Google My Business Video Series: http://bit.ly/2p0OLgj
Learn with Google Video Series: http://bit.ly/2p0HTQ4
Additional Online Tools:
The Ultimate List: 50 Online Local Business Directories: http://bit.ly/2pIZ8o6
Test My Site – Think with Google: http://bit.ly/2oYD7Cx
G Suite by Google: Great for setting up email, calendars, documents sharing and a lot more: https://gsuite.google.com/
Google Voice (for forwarding calls, etc.) https://voice.google.com
See the latest trends, data and visualizations from Google:
Google AdWords: adwords.google.com
Bing Advertising: http://advertise.bingads.microsoft.com/en-us/home
Yahoo! Advertising: http://advertising.yahoo.com/
One of the best websites for learning all of the details of AdWords is the AdWords learning center and you can visit that here:http://support.google.com/adwords/certification/bi...
Here’s the AdWords Keyword tool to help you generate keyword and ad group ideas:
Google Grants for Nonprofits: https://www.google.com/grants/
Also, if you’re sending ads to your website, you want to make sure that it is optimized to convert. Take a look at the website marketing grader tool here: http://marketing.grader.com
Social Media Advertising:
LinkedIn Advertising: http://www.linkedin.com/advertising
LinkedIn Blog for Tips: http://blog.linkedin.com/topic/linkedin-tips/
Facebook Advertising: https://www.facebook.com/advertising http://www.facebook.com/ad_guidelines.php
Facebook Graph Search: https://www.facebook.com/about/graphsearch
Twitter Advertising: https://business.twitter.com/start-advertisingUsef… Resources and Articles
Search & SEO:
· How Search Works (Walkthrough) – http://www.google.com/insidesearch/howsearchworks/...
· Beginner’s Guide to SEO (Moz) – http://moz.com/beginners-guide-to-seo
· Resources to Broaden Your SEO Knowledge (Moz) – http://moz.com/learn/seo
Thanks again to everyone who came to training. Best wishes on your digital marketing success!
1. SEOs (& All Companies) Need to Make Everything Mobile-Friendly. Right Now.
Google made a big announcement in November that they are starting to consider mobile rankings as more relevant than desktop rankings. Google says that the majority of their searches now come from mobile so they need to make sure their algorithm mirrors the trend. From Google’s recent blog post: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” This means that non-mobile friendly sites are going to start being penalized in search engine results. This also means that if your site is not mobile-friendly, it’s time to call your local Search Engine Optimizer because your number one priority in 2017 is to make your site speedy and mobile-friendly. You can check how mobile-friendly your site is here: testmysite.thinkwithgoogle.com and they will even send you a detailed report on how to fix any mobile compatibility issues you may have.
2. *Dense Content* Is Now Essential to Cut Through the Content Noise on Social Platforms
Holy overload of information, Batman! As we become more and more like the characters tied to their tech in the creepy yet mesmerizing Netflix series Black Mirror, we continue to post more (as do publishers and businesses) and in return, we have way more to filter through in our newsfeeds. Facebook changed its algorithm this summer to reduce the amount of publisher content that shows up in news feeds so we can see our “friends” stories more often and is currently taking aim at fake news on their streams. Even so, our attention spans keep getting shorter and we need to be bolder and more concise to stand out in an ever-growing ocean of white noise. In response, marketers should realize that dense content is necessary, making every line and every word count.
3. Live Video Streaming May Be a Way to Cut Through The Noise (Until It Isn’t)
Do you want to know what’s happening IRL, right now? Facebook has been pushing their live technology for months with some success, including the first Presidential debate of the season, and since most people have faster Internet and crave in-the-moment content, more and more apps and platforms will also push “live streaming”. Facebook also just announced this week that Two-Person Broadcasting is also coming to Facebook Live. The updated version, which will go live later this summer starting with verified Pages, will now allow for two people in different locations to share a live broadcast. Live been on the upward tick for a couple of years and it will only continue to be utilized in 2017. Will you be live?
4. Mobile May Win in 2017 But Video Ads Will Be Close Behind
Not only do you need to consider going “live”, you should also up your video advertising game. As we get used to more and more live videos in our Facebook feed and Instagram Stories this year, video advertising is expected to amass $13.5 billion in revenue in 2017 – almost double its projected revenue from 2016. If you’re not ready to fully immerse yourself in video advertising, at least make an effort to learn how to use some of Facebook’s video features in the new year. It’s a tool that can help massively increase your social media reach and is well worth the investment. Google also just made Video campaign management easier with AdWords Scripts. They announced on Tuesday that they’re rolling out AdWords scripts support for TrueView and six-second bumper ad which means you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and they’re hoping to eventually expand functionality to additional campaign types like shopping. Check out The Latest YouTube Stats on When, Where, and What People Watch from Think with Google.
5. All Google Ads Will Soon Be Expanded Text Ads.
This isn’t a prediction as much as it is a reality. We’ve been talking about Expanded Text ads for months and your deadline is officially approaching. As of January 31, 2017, AdWords will no longer support standard ads so you will not be able to edit or create standard ads but they will continue to exist alongside the new ads (until Google pulls them at some point in the future). Any ads created after that date must use the expanded ad format. You can read my post on how to easily update your current stand ads to expanded ads and how to optimize them in the new format: http://bit.ly/2cfdU0m
6. Bonus Prediction: The Tech Bubble will Pop Again (We Predict 2018).
Our founder Ted Kozlowski started his career in Silicon Valley and if you’ve ever wondered how insane the start-up industry is, check out this great new book, Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons, who’s a writer for HBO’s Silicon Valley and who is brutally honest about his time at Hubspot (marketing automation software startup) as a “beached white whale” in an overly upbeat, frat/cult-like work environment.
We work with agencies all the time! Let us help your team bridge the gap between traditional marketing education and current technology trends and updates.
We love agencies! We work with agencies across the US and recognize their value. We want to help your team stay current and up to
date with the latest digital marketing best practices, technology trends, and software applications. We have found that many employees at marketing and advertising agencies have a great foundation but are missing advanced skills in digital marketing, advertising, and analytics. We’ve actually had DemandQuest students who represent clients meet with agency reps and our students knew a lot more about digital marketing than the reps did. Save your agency that embarrassment and be the most educated team in the room. We want to help your employees bridge the gap so you can continue to offer a comprehensive, well-rounded solution to your clients all while saving you money. We offer a competitive rate for group training that is more cost effective than sending employees to individual classes. Take advantage of our group rate and custom training options, tailored to meet your company needs.
Custom Training in Google AdWords, Yahoo!/Bing Advertising, Google Analytics, Google Tag Manager, Facebook, Instagram, LinkedIn & All Social Advertising Platforms, Search Engine Optimization, and More, All Tailored to Meet Your Specific Needs.
Clients know that they need to be online but most of them don’t know where to start or how to be effective, which is why they have engaged you as an agency. We can help ensure that you are creating the most effective online campaigns for your clients utilizing social media, comprehensive analytics, and online advertising. Show your clients tangible data that prove their online marketing efforts are creating conversions.
Make sure that your credentials are up to date when you pitch your next client. Are you employees Google AdWords or Google Analytics certified? Are they “social media experts”? How do you know the level of education and experience your team is bringing to your clients? We will ensure your reps have a full understanding of the technology and platforms that you offer to your clients with your custom digital marketing training.
Call Today for a Customized Experience! 888-336-1314 or email email@example.com
The reviews are in; our classes have been called “Superior”, The Absolute Best”, “Relaxed & Fantastic”. Students love marketing and advertising classes at DemandQuest and now you can see what they have to say firsthand in our new video. Be sure to tuned to the end where you can get a special discount code to use this fall! http://demandquest.com/video/
A Small Sample of Current & Past DemandQuest Marketing & Advertising Students
This is the time to boost your resume with Google Certification, improve your social media marketing with in-depth insights and impress your boss with cost saving search engine optimization implementation. Be sure to join us for the most in-depth and up to date training around. Our instructors are industry professionals who work within their expertise, not out of date professors. But don’t just take our word for it; see what our current and past students and teachers have said about the DemandQuest Marketing Institute here. Then check out our great current class schedules below and use your video discount code to save! We’ll see you in class!