May Digital Marketing Newsletter

We’re still waiting for summer here in Minnesota and have been paying attention to Google’s big marketing updates; you can catch up on their announcements here: https://adsonair.withgoogle.com/events/marketinglive Here’s what we’re keeping an eye on and what we’re reading for fun:

Game of Thrones: 
Disappointed in the ending? Most people seem to be. Check out this John Hughes-type alternate ending; it made me laugh: http://bit.ly/2QiARjO

PPC – Google Ads: 
Key Takeaways from the Google Marketing Live Talks including shopping campaigns & discovery campaigns: http://bit.ly/2WkvMgw
3 Most Common eCommerce Advertising Mistakes (and how to stay away from them): http://bit.ly/2WfaroJ
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more: https://selnd.com/2HNrCo8
10 Visual AdWords Reports You Could Be Using: http://bit.ly/30zHeUR

Social Media:
The Beginners Guide to Marketing Automation: http://bit.ly/2EvtW2e
Does Vertical Video Make a Difference? http://bit.ly/2VHEst0
Instagram’s Explore Page Now Includes Stories: http://bit.ly/2QibAWQ
Facebook curb the hate (or tries to): https://engt.co/2YLzWf0
Speaking of hate – Facebook introduces ‘one strike’ policy to combat abuse of its live-streaming service: https://tcrn.ch/2YFd6W8
Facebook feeds may be getting another update – stories and posts together?  https://tcrn.ch/2wfG5DT
Plan Like the Pros: How to Create a Storyboard for Instagram Stories (+ Free Template): http://bit.ly/2HwmKoa

Search Engine Optimization: 
Image SEO: Optimizing images for search engines: http://bit.ly/2EsA1w6
Top Three Things A Developer Can Do For Search Rankings Don’t Include Links: http://bit.ly/30F3WLk​
12 reasons your SEO traffic is plateauing and how to fix it: http://bit.ly/2X0yd51
7 Proven SEO Reporting Best Practices That Boost Client Retention: http://bit.ly/2WX09Xg

Local Search: 
Step up your favicon game. Google is making a minor tweak to its search design: http://bit.ly/2X32u2X
Google My Business Suggests Positive Reviews to Share as Posts: http://bit.ly/30HHDoj

What else we’re reading: 
Fake pictures of faces are getting much harder to detect: http://bit.ly/2VWzxt1
Can you spot the real face versus the computer generated face? We passed with 90% but think we’ll do even better after we read the tutorial. Check out the test: http://www.whichfaceisreal.com/
Speaking of fakes, can you tell when you’re reading a fake review on Amazon? Or on any site? Run it through here: https://www.fakespot.com/
Random good news? You can now take your Amazon returns to Kohls: https://tcrn.ch/2YJqWHc
And finally, who doesn’t want more 🙃 emojis to communicate? Here’s an 🥳 Emoji Keyboard so you can include even more: 😮 http://bit.ly/2M32Sxg 🚀🥳 🎶♻️😁

Our spring digital marketing classes are closed for the semester. If you’re interested in Custom Training or Google Ads Audits, please let us know!  Join us online: Twitter/DQ — Facebook — Instagram — LinkedIn Student Alumni Group

Free National Small Business Week Seminar May 8th

It’s back! In appreciation of National Small Business Week, we’re hosting a free seminar with Google to help you Drive Business Results with Google Ads to reach more customers with our Livestream on the Fundamentals of Advertising with Google Ads.

There are billions of local searches happening on Google every day. Celebrate National Small Business week by joining us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. We’ll explore popular campaign types and how each can help your business connect with local customers online, promote special offers, and grow brand awareness.

Join us on Wednesday, May 8th from 10:30-12:30 pm

We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Please respect our free class offer by respecting this policy. Light refreshments will also be provided.

Google & DemandQuest Small Business Holiday Livestream

To get ready for the holiday shopping season, we’re hosting a free seminar with Google to help you Drive a Holiday Shopping Rush for your Business.

The holiday season will be here before we know it. Join us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. The Holiday Livestream is on Wednesday, Oct 17th from 10:30-12:30 pm. Register now.

We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Light refreshments will also be provided.

#SmallThanksxGoogle

Register here for free: http://bit.ly/2wZbMCf

 

Small Business Week “Build a Local Presence” Livestream from Google – May 2, 2018

In appreciation of National Small Bussiness Week, we’re hosting a free seminar with Google to help you Build a Local Search Presence

Join us May 2, 2018, from 10:30-12 pm in NE Minneapolis.

There are billions of local searches happening on Google every day. Celebrate National Small Business week by joining us at the DemandQuest Marketing Institute to tune into the Google Livestream where we will show you how to get in front of customers in your area. We’ll discuss consumer trends related to local searches, and share best practices for using Google My Business features, like posts and reviews, to put your best foot forward. We’ll have a Q&A with our resident Google expert and instructor Ted Kozlowski. Join us on Wednesday, May 2nd from 10:30-12 pm at our school in NE Minneapolis.

As a Google Premier Partner, we’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to bring a short morning session of great digital marketing insights, free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will sell out so we will only be able to offer space for up to 4 team members per company/email address. Please respect our free class offer by respecting this policy. Light refreshments will also be provided.

Register here to save your spot: http://bit.ly/2HvWuHJ

Free Holiday Livestream for Small Businesses November 1, 2017, from 11-1pm

Free Holiday Livestream Workshops

To ensure small businesses get the latest and greatest tips on prepping for the holiday season, we’re teaming up with Google, the Small Business Administration, Facebook, Constant Contact, and Square for this one-of-a-kind event looking at SEO, Email, Facebook, POS, & a live Q&A. It’s a free 2-hour event with light refreshments and a look at how you can reach more customers this holiday season! Please note that this is not part of our high-level digital marketing training curriculum where we go in-depth into AdWords, Analytics, etc. This is a basic level introduction to digital marketing for small businesses only! Thank you.

Livestream Agenda:

Google: ‘Tis the Season for Site Optimization

Join us as we discuss best practices for search engine optimization (SEO). In this segment, you will learn tips for auditing your website, providing relevant content to attract shoppers and optimizing your website for a better mobile experience.

Facebook: Make the Most of Mobile with Shoppers This Holiday Season (and Beyond)

Mobile is a growing opportunity that you want to be prepared for. Join Cara Lewin, from Facebook Blueprint, to learn how mobile can help your business increase sales this holiday season.

Constant Contact: Email all the way to your best holiday season ever

Find out how to create a quick and easy email marketing plan to drive sales and call to action during the biggest spending season of the year.

Square: Get Your Business Ready for the Holidays

The leaves are changing and the wool sweaters are coming out of their drawers, but there’s more to fall than the warm and fuzzies: prepping your business for the holidays. We’ll discuss top tips on accepting payments every way your customers want to pay, maximizing your analytics for holiday season planning, and using gift cards, so you can get one step ahead of your competitors and rake in those holiday sales.

Live Q&A

We’ve been teaching digital marketing for over 10 years and we’re excited to be teaming up with Google to you hours of great digital marketing workshops free for local businesses. Bring a laptop to work during class or just bring a notebook for notes. We’ll send out resources via email after class. This class will fill up so we will only be able to offer space for up to 3 team members per company. Please respect our gracious free class offer by respecting this policy. Light refreshments will also be provided.

Google Partners Connect Webinar: B2B Advertising Oct 18 from 10:45-12:15 pm

Are you running Health Care ads? Join us as we check in on the state of Health Care Advertising with our free Google Partners Connect webinar from 10:45-12:15 pm on Thurs, Oct 18 at our Northeast Minneapolis school. Very casual atmosphere with light snacks and coffee. We’ll have time for Q & A so bring your questions. Space is limited so register for free now: http://bit.ly/2wVDWji

Great Small Business Tools from NSBW 2017

Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:

Google Workshop Presentations:

Google Small Business Week Lessons: https://www.gybo.com/lessons

Google Business Listings: https://www.gybo.com/business

Google Small Business Channel on YouTube: https://www.youtube.com/user/GoogleBusiness

Intro to AdWords Video Series: http://bit.ly/2p967m6

Google My Business Video Series: http://bit.ly/2p0OLgj

Learn with Google Video Series: http://bit.ly/2p0HTQ4

Additional Online Tools:

The Ultimate List: 50 Online Local Business Directories: http://bit.ly/2pIZ8o6

Test My Site – Think with Google: http://bit.ly/2oYD7Cx

G Suite by Google: Great for setting up email, calendars, documents sharing and a lot more: https://gsuite.google.com/

Google Voice (for forwarding calls, etc.) https://voice.google.com

See the latest trends, data and visualizations from Google:
https://trends.google.com/

Online Advertising:

Google AdWords: adwords.google.com

Bing Advertising: http://advertise.bingads.microsoft.com/en-us/home
Yahoo! Advertising: http://advertising.yahoo.com/
One of the best websites for learning all of the details of AdWords is the AdWords learning center and you can visit that here:http://support.google.com/adwords/certification/bi...
Here’s the AdWords Keyword tool to help you generate keyword and ad group ideas:
https://adwords.google.com/o/KeywordTool

Google Grants for Nonprofits: https://www.google.com/grants/

Also, if you’re sending ads to your website, you want to make sure that it is optimized to convert. Take a look at the website marketing grader tool here: http://marketing.grader.com

Social Media Advertising:
LinkedIn Advertising: http://www.linkedin.com/advertising
LinkedIn Blog for Tips: http://blog.linkedin.com/topic/linkedin-tips/
Facebook Advertising: https://www.facebook.com/advertising http://www.facebook.com/ad_guidelines.php
Facebook Graph Search: https://www.facebook.com/about/graphsearch
Twitter Advertising: https://business.twitter.com/start-advertisingUsef… Resources and Articles

Search & SEO:
· How Search Works (Walkthrough) – http://www.google.com/insidesearch/howsearchworks/...
· Beginner’s Guide to SEO (Moz) – http://moz.com/beginners-guide-to-seo
· Resources to Broaden Your SEO Knowledge (Moz) – http://moz.com/learn/seo
Thanks again to everyone who came to training. Best wishes on your digital marketing success!