Digital Marketing Newsletter Spring 2019

We’re hunkered down against the April MN snow/hail storm-blizzard catching up on what’s new in digital marketing. Here’s what we’re reading while we wait for the storm to pass and the snow to melt:

PPC: 
Avoid the 8 most common pitfalls of automated bidding- we’ve never been huge fans of automated bidding, here’s how you can use it wisely: https://selnd.com/2Ubr92U
Are Dynamic Ad Varieties A Waste Of Your Time? https://selnd.com/2IgZM6e
Winning on Amazon: Here are 3 strategies that can help: https://mklnd.com/2Ks77BL
1,100+ Kids YouTube Channels to Exclude From Your Video Campaigns: http://bit.ly/2UcqoH5

Social Media – Facebook is taking transparency seriously. Here are some of their updates: 
Facebook launches searchable transparency library of all active ads (including Donald Trumps election ads): https://tcrn.ch/2uVZ45M
Facebook shows users when a Custom Audience list was uploaded: https://mklnd.com/2Z53jtx
Facebook to replace Exclude Categories with new brand safety ad filters: https://mklnd.com/2Itk9MW
Remove, Reduce, Inform: FB’s New Steps to Manage Problematic Content on their platforms including Facebook/Instagram: http://bit.ly/2X5Sp58

Search Engine Optimization: 
How to Approach Technical SEO in a New Light: http://bit.ly/2UudCsp
How To Boost the SEO of Your Organization’s LinkedIn Page: http://bit.ly/2USYKTK

Google Analytics – GTM – Data Studio: 
Year In Review Template For Google Data Studio from our own DQ instructor Jeff Sauer of Jeffalytics: http://bit.ly/2VFadU3
How to calculate Conversion Rates in Google Data Studio: http://bit.ly/2UHpBlV
Here’s how to use Google Tag Manager’s new Trigger Groups – This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM: https://selnd.com/2UtgeXq
How to Export Data from Google Analytics and Search Console (without 3rd Party Software): http://bit.ly/2UthE4c

What else we’re reading: 
How Technology is Hijacking Your Mind — from a Magician and Google Design Ethicist: http://bit.ly/2P7tBXG

Also, our spring digital marketing classes are starting in less then a week and there’s still time to save! Sign up today and get 10% off your registration with promo code SPRINGSAVINGS. Quick reminder ] that most of our classes will only be offered in spring 2019. Don’t miss out!

Search Engine Optimization (Spring 2019 only)
Learn how to optimize your website to get to the top of search engines organically.
April 17 & 24

Jeff Sauer’s Google Marketing Platform Series (Spring 2019 only)
Whether you’re new to Google Analytics or looking to dig deep into GTM or Data Studio, this will be Jeff’s only training session with us this year so be sure to join us!
Intro to Google Analytics – May 1
Google Tag Manager – May 8
Google Data Studio – May 15

Social Media Advertising
Learn how to create and optimize social media advertising campaigns on the platforms that will perform best for your company.
Apri 18 & 25

Google Ads (AdWords) Complete Series (Spring 2019 only)
From set-up to optimization plus all that’s new in AdWords (which is a lot), learn how to improve your ROI and get better results from your ads.
May 2, 9, & 16

If you’ve thought about learning new skills or refreshing your current digital marketingskills, spring 2019 is the time to do it!
Here’s a screenshot of where to enter promo code SPRINGSAVINGS.
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Spring digital marketing class registration is now open!

We’ve got some big changes coming to DemandQuest but we know how people value our digital marketing classes so we’re offering one special session this spring with all of our most popular classes! Join us for Google Tag ManagerGoogle Data StudioSocial Media AdvertisingSEOGoogle Ad(Word)s, and Google Analytics. Out instructors have been doing a ton of custom training and have booked out most of 2019 so this will likely be our only session of public classes for 2019.

Search Engine Optimization (Spring 2019 only)
April 17 & 24

Jeff Sauer’s Google Marketing Platform Series (Spring 2019 only)
Intro to Google Analytics – May 1
Google Tag Manager – May 8
Google Data Studio – May 15

Social Media Advertising 
Apri 18 & 25

Google Ads (AdWords) Complete Series (Spring 2019 only)
May 2, 9, & 16

If you’ve thought about refreshing your digital marketing skills, spring 2019 is the time to do it! We’ve been teaching in Minneapolis since 2011 and pride ourselves on having hands-on instruction from industry experts. We don’t rent out conference rooms in hotels to we can teach surface level digital marketing, we dig deep so that you leave with actual knowledge you can apply to your digital marketing strategy immediately. We hope to see you this spring! If custom training is a better fit for you and your company, you can find out more here: Executive Training.

New Class Alert! Google Data Studio with Jeff Sauer

Google Data Studio Minneapolis Seminar – Sept 27, 12-5 pm

We’re thrilled to offer a new comprehensive training on Google Data Studio with Google Analytics expert Jeff Sauer.

Jeff Sauer is back in Minneapolis, taking time between his international speaking commitments to teach a great new seminar: Google Data Studio. This is a must-take class for anyone creating reports for Analytics, YouTube, Google Ads (AdWords), and Google Search Console. If you’re doing any reporting at a company or digital marketing agency, bring your team and see how you can generate more meaningful reports. This course is for all experience levels with Google Data Studio, from absolute beginners to those who have already built their own reports in Data Studio.

Here’s what we will cover in the agenda for this training:

  • Understanding your website strategy and success metrics
  • Mapping the data sources needed to build dashboards and building a prototype
  • Creating a Google Data Studio account and using the base Data Studio templates with your own website data
  • Building strategic dashboards by merging multiple data sources and matching your prototype
  • Automation opportunities within the Google Data Studio platform
  • Data connectors, formatting tips, and delivery of our comprehensive dashboard

In addition to the in-person course, attendees will receive access to Jeff’s library of data studio reports and the templates we create in class. There is also an optional add-on to purchase recordings of the in-person training session. Cost: $299 for the course. $399 to add course recordings. Register today to hold your spot!

Jeff Sauer: Jeff cre­ated his first website in 8th grade and hasn’t looked back. Through ini­tia­tive, oppor­tu­nitycurios­ity and good old fash­ioned elbow grease, he is now a master of web ana­lyt­ics, website opti­miza­tion and test­ing, social media, online rep­u­ta­tion man­age­ment, e-commerce, com­petitive analy­sis, online sur­veys, email mar­ket­ing, lead gen­er­a­tion, and more. The results speak for them­selves. Jeff is currently traveling around the world teaching and consulting. He advises some of the world’s biggest companies/brands oninter­ac­tive mar­ket­ing strat­egy and mon­i­tors web ana­lyt­ics pro­files for hun­dreds of com­pa­nies and websites.

Digital Marketing Classes Minneapolis – Spring Registration 2018

We’re excited to announce our Minneapolis Spring Digital Marketing Class Schedule for May 2018.

Get the most comprehensive Digital Marketing training in the Twin Cities including Google Tag Manager (GTM), Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Register today for the best Digital Marketing Classes in Minneapolis from a Google Premier Partner!

Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.

Google AdWords –  Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.

Google Analytics – Learn how to navigate the complex Google Analytics software,  analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online. 

Google Tag Manager – Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. Managing multiple analytics and marketing tags for your site can be a challenge. Incorrect or repetitive tags can distort data measurement and reduce your overall site performance. This course will cover the basics of Google Tag Manager, and then we will get hands-on with creating our own Google Tag Manager installation.

Search Engine Optimization – Learn how to make your website work for you without paying for online ads! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically. This class is invaluable. 

Social Media Advertising –  Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.

Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!