Google AdWords Editor12 is now available for advertisers across the globe. It comes with a new design and a number of features that include faster account downloads, custom rules and support for bidding in order to maximize conversions and many others.
Refreshed look and feel
Google has refreshed the look and the feel of the AdWords Editor to ensure that it matches all the products that Google has in its docket. However, the new interface is purely cosmetic and does not change the user experience on Google AdWords. However, the version is easier to navigate and find your tools as you work on it.
The custom rules are meant to notify you of violations in the best practices of advertising before you post changes. The notifications appear as errors and warnings. The version comes with its own built-in recommended rules but also gives you a chance to edit them to meet your needs. In addition, if you do not find these rules helpful, you can pause all of them in bulk under the custom rules view.
Some of the common inbuilt custom rules include:
A warning if there are less than one call extensions at the account levels and other campaign levels
A warning if there are less than four sitelinks in the account level, groups, and campaigns
A warning if your ad is not targeting the relevant search partners
A warning if there are fewer than four callout extensions at the account level, each ad group and search Network campaign level.
The new AdWords Editor enables you to migrate data from the previous version after you have downloaded it. This makes it easier to set up and start running on the new platform.
Bidding for maximum conversions
Google had initially introduced its ‘Maximize Conversions’ technology a month earlier on the web version of AdWords. The feature is now part of AdWords Editor 12. The Maximize Conversions also sets the ideal bid for every bid auction. This helps increase the number of conversions that are needed daily according to the budget you have set for the day.
More images and videos for universal app campaign
The new version allows you to include up to20images and 20 videos in your universal app campaigns. The version also has several new customization fields for responsive ad campaigns. The optional fields that have been added to enhance the responsive ads include the Promotion text, price prefix, 4:1 logo and the Call to action text.
To see what Google says about the new editor, check out their AdWords blog post here: http://bit.ly/2uqgd5S
Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:
Learn how to create, manage and analyze high-performing online advertising campaigns in Google AdWords. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business (Facebook, LinkedIn, Twitter, Pinterest, Instagram)and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to analyze reports, track web visitors, and turn those visitors into qualified leads.
Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. This course will cover the basics of Google Tag Manager, and then we will get hands on with creating our own Google Tag Manager installation.
Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $300!
Learn Google AdWords, Social Media Advertising and Google Analytics. Perfect for small business owners, people new to Digital Marketing and anyone looking to learn introductory online marketing skills.
Learn everything you need to know to harness Google and boost the profitability of all your marketing operations. Dive deep into Google Adwords, Analytics, Social Media Advertising, Search Engine Optimization, and more. Earn your Digital Marketing Certificate and become a master digital marketer!
1. SEOs (& All Companies) Need to Make Everything Mobile-Friendly. Right Now.
Google made a big announcement in November that they are starting to consider mobile rankings as more relevant than desktop rankings. Google says that the majority of their searches now come from mobile so they need to make sure their algorithm mirrors the trend. From Google’s recent blog post: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” This means that non-mobile friendly sites are going to start being penalized in search engine results. This also means that if your site is not mobile-friendly, it’s time to call your local Search Engine Optimizer because your number one priority in 2017 is to make your site speedy and mobile-friendly. You can check how mobile-friendly your site is here: testmysite.thinkwithgoogle.com and they will even send you a detailed report on how to fix any mobile compatibility issues you may have.
2. *Dense Content* Is Now Essential to Cut Through the Content Noise on Social Platforms
Holy overload of information, Batman! As we become more and more like the characters tied to their tech in the creepy yet mesmerizing Netflix series Black Mirror, we continue to post more (as do publishers and businesses) and in return, we have way more to filter through in our newsfeeds. Facebook changed its algorithm this summer to reduce the amount of publisher content that shows up in news feeds so we can see our “friends” stories more often and is currently taking aim at fake news on their streams. Even so, our attention spans keep getting shorter and we need to be bolder and more concise to stand out in an ever-growing ocean of white noise. In response, marketers should realize that dense content is necessary, making every line and every word count.
3. Live Video Streaming May Be a Way to Cut Through The Noise (Until It Isn’t)
Do you want to know what’s happening IRL, right now? Facebook has been pushing their live technology for months with some success, including the first Presidential debate of the season, and since most people have faster Internet and crave in-the-moment content, more and more apps and platforms will also push “live streaming”. Facebook also just announced this week that Two-Person Broadcasting is also coming to Facebook Live. The updated version, which will go live later this summer starting with verified Pages, will now allow for two people in different locations to share a live broadcast. Live been on the upward tick for a couple of years and it will only continue to be utilized in 2017. Will you be live?
4. Mobile May Win in 2017 But Video Ads Will Be Close Behind
Not only do you need to consider going “live”, you should also up your video advertising game. As we get used to more and more live videos in our Facebook feed and Instagram Stories this year, video advertising is expected to amass $13.5 billion in revenue in 2017 – almost double its projected revenue from 2016. If you’re not ready to fully immerse yourself in video advertising, at least make an effort to learn how to use some of Facebook’s video features in the new year. It’s a tool that can help massively increase your social media reach and is well worth the investment. Google also just made Video campaign management easier with AdWords Scripts. They announced on Tuesday that they’re rolling out AdWords scripts support for TrueView and six-second bumper ad which means you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and they’re hoping to eventually expand functionality to additional campaign types like shopping. Check out The Latest YouTube Stats on When, Where, and What People Watch from Think with Google.
5. All Google Ads Will Soon Be Expanded Text Ads.
This isn’t a prediction as much as it is a reality. We’ve been talking about Expanded Text ads for months and your deadline is officially approaching. As of January 31, 2017, AdWords will no longer support standard ads so you will not be able to edit or create standard ads but they will continue to exist alongside the new ads (until Google pulls them at some point in the future). Any ads created after that date must use the expanded ad format. You can read my post on how to easily update your current stand ads to expanded ads and how to optimize them in the new format: http://bit.ly/2cfdU0m
6. Bonus Prediction: The Tech Bubble will Pop Again (We Predict 2018).
Our founder Ted Kozlowski started his career in Silicon Valley and if you’ve ever wondered how insane the start-up industry is, check out this great new book, Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons, who’s a writer for HBO’s Silicon Valley and who is brutally honest about his time at Hubspot (marketing automation software startup) as a “beached white whale” in an overly upbeat, frat/cult-like work environment.
There have been a lot of announcements coming from Google regarding AdWords this spring and summer but what’s really going on? Here’s a highlight of the new features that will affect your campaigns now.
1) Expanded Text Ads: Google’s new ads are now 47% bigger which means there’s more room for essential information and they’re performing way better than standard text ads are. Google rolled these out to appeal to the mobile users but they’re performing well in both mobile and desktop searches. Here’s how the new character limits break down:
Headline: Going from one 25 character line to two 30 character headlines (FYI, Headline One is more important in generating clicks than Headline Two)
Description line: Going from two 35 character lines to one consolidated 80 character line, take advantage of the new space
Customizable URL paths – Your Display URL will be automatically updated from your final URL with options for you to pick relevant URL paths
According to Google’s blog: “The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets.” This is the main basis behind the first change to the ad text structure in 15+ years and you’d better jump on getting your ads updated. As I mentioned earlier, they’re performing way better and starting October 26th, 2016, AdWords will no longer support the creation or editing of standard text ads. Existing standard text ads will continue to serve (we don’t know how for sure how long they will be served) and new text ads generated after that date must use the expanded text ad format.
2) What else is new? Price Extensions for Mobile.
Google has a plethora of extensions for search ads and they greatly help to convert visitors as they offer the most relevant information a user is looking for. We have always been a fan of location, sitelinks, reviews, and others and now mobile advertisers have the options to feature price extensions. The new options for price extensions are flexible and easily adjustable. Google says the new price extensions are:
Easily updated. Change your item names and description whenever you want, keeping them up-to-date for sales and special offers. And good news—you can edit your price extensions without resetting their performance statistics. Flexible and customizable. You can add price extensions to an account, campaign, or ad group, depending on which ads you want them to show with. You can also specify the dates, days of the week, or times of day your price extensions are eligible to show.
Be sure that your extensions line up with your landing pages so when your mobile visitor clicks on the “Women’s haircut – shampoo and style – From $70” takes the visitor to the corresponding landing page. Since they already made the choice from the extension, leading them anywhere else would create a frustrating user experience.
3) Google Maps to Feature Local Search Ads & Promoted Pins
Google Maps is wildly popular and Google AdWords users are currently able to use location extensions to promote their businesses on the desktop and mobile version of Google Maps. Users searching on the desktop version of Google Maps will see Google Maps ads in the Local Finder above all other map results, this time with purple ad labels. The map also will note these locations with purple pins. These “promoted pins” will make it easier for advertisers to advertise in-store promotions and users can check out what is available at their local store. These map ads may also feature a Call button, Directions button, store hours, and customer reviews.
Google Maps has over a billion users and it accounts for nearly a third of Google’s mobile traffic. To get your ads on Google Maps, login to your AdWords account, pick the campaign you want, click down to Location Extensions and look for Google My Business under your Account extension.When your Google My Business account is synced with AdWords, any text ad in your account is eligible to show your local business information. You can also set up filters to assign addresses to particular campaigns or ad groups. This syncing process gets tricky when you have different accounts for AdWords & Google My Business or if someone else manages one of your accounts, etc. For more information about how to sync your accounts and set up your Ads on Google Maps, check out this step-by-step instruction for Local Search Ads on Google Maps.
We work with agencies all the time! Let us help your team bridge the gap between traditional marketing education and current technology trends and updates.
We love agencies! We work with agencies across the US and recognize their value. We want to help your team stay current and up to date with the latest digital marketing best practices, technology trends, and software applications. We have found that many employees at marketing and advertising agencies have a great foundation but are missing advanced skills in digital marketing, advertising, and analytics. We’ve actually had DemandQuest students who represent clients meet with agency reps and our students knew a lot more about digital marketing than the reps did. Save your agency that embarrassment and be the most educated team in the room. We want to help your employees bridge the gap so you can continue to offer a comprehensive, well-rounded solution to your clients all while saving you money. We offer a competitive rate for group training that is more cost effective than sending employees to individual classes. Take advantage of our group rate and custom training options, tailored to meet your company needs.
Custom Training in Google AdWords, Yahoo!/Bing Advertising, Google Analytics, Google Tag Manager, Facebook, Instagram, LinkedIn & All Social Advertising Platforms, Search Engine Optimization, and More, All Tailored to Meet Your Specific Needs.
Clients know that they need to be online but most of them don’t know where to start or how to be effective, which is why they have engaged you as an agency. We can help ensure that you are creating the most effective online campaigns for your clients utilizing social media, comprehensive analytics, and online advertising. Show your clients tangible data that prove their online marketing efforts are creating conversions.
Make sure that your credentials are up to date when you pitch your next client. Are you employees Google AdWords or Google Analytics certified? Are they “social media experts”? How do you know the level of education and experience your team is bringing to your clients? We will ensure your reps have a full understanding of the technology and platforms that you offer to your clients with your custom digital marketing training.