We were asked by the MN Theater Alliance for some advice on how to keep their organizations relevant and engaged during the shutdown. We work with a number of theaters so we put together some ideas for how to recycle old content, engage your followers, and use Google Analytics to drive your content. The presentation was recorded and is here for you! While it’s aimed at arts organizations (theatres in particular), this can be applied to most social media strategies during Covid and beyond. As always, let us know if you have any questions!
Using Social Media to Maintain Your Online Presence During Covid
Presented by Prairie Pixel Brad Larson, Ted Kozlowski & Rachael Kozlowski May 27 2020
Agenda:
1.State of the world in social advertising
2. What’s your current social communications status? Quiet? Evergreen content? Bracing to re-open?
3. How and when to re-open / re-launch your messaging.
4. How to stand out – fundraising
5. Best practices for organic posts during the pandemic
6. Recycle/ update existing content
7. Boost or Business? Why they are different.
8. .Best practices for paid placements
9. Tricks to create unique audience profiles
10. Targeting audience through remarketing
11. Differentiate audiences by where they are in the buying process (sales funnel)
12. .Should I put all my marketing efforts into social advertising?
13. Analytics – friend or foe? Use Analytics to understand your audience, adjust content, increase ROI
14. New Chrome browser update – is it affecting my analytics/audience tracking?
15. Q&A
State of the world in social advertising – According to the New York Times, people have been using social media to connect and stay informed during Covid with facebook.com seeing a 27% increase in visitors and YouTube seeing a 15% increase. It’s a great time to use social media for organic posts and paid posts to keep your audience updated and engaged.
There’s always a lot going on in the digital marketing world! This fall, we’re saying good-bye to Google+, hello to conversational AI (we now have a Google Home in our house – a little scary), yes to updating our Google Data Studio templates and another good-bye to Google Adwords (it’s now just Google Ads).;
Online Advertising (Search & Social):
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30: https://selnd.com/2q5hgax
We’re hunkered down against the April MN snow/hail storm-blizzard catching up on what’s new in digitalmarketing. Here’s what we’re reading while we wait for the storm to pass and the snow to melt:
PPC: Avoid the 8 most common pitfalls of automated bidding- we’ve never been huge fans of automated bidding, here’s how you can use it wisely: https://selnd.com/2Ubr92U Are Dynamic Ad Varieties A Waste Of Your Time? https://selnd.com/2IgZM6e Winning on Amazon: Here are 3 strategies that can help: https://mklnd.com/2Ks77BL 1,100+ Kids YouTube Channels to Exclude From Your Video Campaigns: http://bit.ly/2UcqoH5
Social Media – Facebook is taking transparency seriously. Here are some of their updates: Facebook launches searchable transparency library of all active ads (including Donald Trumps election ads): https://tcrn.ch/2uVZ45M Facebook shows users when a Custom Audience list was uploaded: https://mklnd.com/2Z53jtx Facebook to replace Exclude Categories with new brand safety ad filters: https://mklnd.com/2Itk9MW Remove, Reduce, Inform: FB’s New Steps to Manage Problematic Content on their platforms including Facebook/Instagram: http://bit.ly/2X5Sp58
Search Engine Optimization: How to Approach Technical SEO in a New Light: http://bit.ly/2UudCsp How To Boost the SEO of Your Organization’s LinkedIn Page: http://bit.ly/2USYKTK
Google Analytics – GTM – Data Studio: Year In Review Template For Google Data Studio from our own DQ instructor Jeff Sauer of Jeffalytics: http://bit.ly/2VFadU3 How to calculate Conversion Rates in Google Data Studio: http://bit.ly/2UHpBlV Here’s how to use Google Tag Manager’s new Trigger Groups – This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM: https://selnd.com/2UtgeXq How to Export Data from Google Analytics and Search Console (without 3rd Party Software): http://bit.ly/2UthE4c
What else we’re reading: How Technology is Hijacking Your Mind — from a Magician and Google Design Ethicist: http://bit.ly/2P7tBXG
Also, our spring digitalmarketing classes are starting in less then a week and there’s still time to save! Sign up today and get 10% off your registration with promo code SPRINGSAVINGS. Quick reminder ] that most of our classes will only be offered in spring 2019. Don’t miss out!
Search Engine Optimization (Spring 2019 only) Learn how to optimize your website to get to the top of search engines organically. April 17 & 24
Jeff Sauer’s Google Marketing Platform Series (Spring 2019 only) Whether you’re new to Google Analytics or looking to dig deep into GTM or Data Studio, this will be Jeff’s only training session with us this year so be sure to join us! Intro to Google Analytics – May 1 Google Tag Manager – May 8 Google Data Studio – May 15
Social Media Advertising Learn how to create and optimize social media advertising campaigns on the platforms that will perform best for your company. Apri 18 & 25
Google Ads (AdWords) Complete Series (Spring 2019 only) From set-up to optimization plus all that’s new in AdWords (which is a lot), learn how to improve your ROI and get better results from your ads. May 2, 9, & 16
If you’ve thought about learning new skills or refreshing your current digitalmarketingskills, spring 2019 is the time to do it! Here’s a screenshot of where to enter promo code SPRINGSAVINGS.
If you’ve thought about refreshing your digital marketing skills, spring 2019 is the time to do it! We’ve been teaching in Minneapolis since 2011 and pride ourselves on having hands-on instruction from industry experts. We don’t rent out conference rooms in hotels to we can teach surface level digital marketing, we dig deep so that you leave with actual knowledge you can apply to your digital marketing strategy immediately. We hope to see you this spring! If custom training is a better fit for you and your company, you can find out more here: Executive Training.
The main classroom at Demand Quest, used for public classes and custom training.
We’re excited to have online advertisers and marketers, business owners and anyone who wants to learn digital marketing as students at DemandQuest. Our goal is to help people actually learn how to use digital marketing tools. We want you to be able to walk out of class and actually implement the new digital marketing tools that you learned and see results right away.
Here’s what to expect when you attend class here.
What to bring to class:
A Laptop – not required but we recommend it so that you can follow along in your own accounts during class)
Goals – what do you want to get out of your class? Having even an idea of a goal will help you get the most out of your digital marketing training
A willingness to learn – we cover a lot of ground in a short amount of time so get ready to dig in
What we will provide:
Wi-Fi
Syllabus so you can follow along with the instructor
Resources via email – we used to print out books with information and links to tools but we know that digital marketing changes daily so we craft up-to-date resource emails with valid links to useful tools that you’ll get a day or two after class. We also know how annoying it is to try and copy a URL from a piece of paper – we’ll send you a link and save you time and frustration
Tables and chairs
Power – strips that is – we have power strips to plug in your chargers (just don’t forget them)
Elevator and Handicap-accessible restrooms
Coffee (a must have)
Occasionally, Beer (they say it helps creative juices flow)
Light refreshments – we don’t believe in vending machines
Free Parking – you may not find a spot in the main lot behind our building but there are usually spots in the second lot across the street or on the street within a block or two of our building (see below for options)
We’re located at 2112 Broadway St NE, Minneapolis, MN 55413 (Parking Map Link). You can reach us at 612-460-8770.
Refund policy: We understand that life happens and things come up. We will offer a full refund when you give us 24 hours notice and partial refund if you miss the class and ask for a refund within 5 days of the class.
Certifications: We don’t offer certifications from our school but we do help students get ready for some outside certifications such as Google Ads and Google Analytics. These tests are taken outside of class time and while our students currently have a 97% pass rate, we don’t guarantee that you’ll pass; you may have to study!
We’re excited to have you in class! We have a 5-star rating on Google and Facebook and 68% of our students return for an additional class! We’re proud to offer the best training in SEO, Google Ads, Google Analytics, Google Tag Manager, Google Data Studio (we’re a Google Premier Partner so we teach a lot of Google classes), Social Media Advertising, Small Business Digital Marketing and lots more.
It’s been a busy summer and we’re looking forward to getting back to school. There are so many changes to advertising on social media, reporting in Analytics and Google Data Studio, Google even changed AdWords to Google Ads. Below are some ways we’re trying to keep up. We’re also offering new classes this fall including Google Data Studio with Jeff Sauer and my (I Hate the) new Google Ads (AdWords) Interface. You can save 10% with promo code ‘falldigital’. See all our fall digital marketing classes here.
