When it comes to Facebook and Instagram ads you used to have two options – you could have images without ANY text at all and you’d be safe. If you want to add any text to your image ads then you had to use the Facebook Text Overlay Tool. Now Facebook is saying that There is no longer a limit on the amount of text that can exist in your ad image. The text overlay tool is no longer available. And while that’s all good and makes life easier for your designers, it doesn’t mean you can go crazy with text. Here are some tips for new Facebook ads:

Testing is the best way to find out what works with your audience. As you decide on the right approach for your ads, here are some common practices that we’ve seen work well for advertisers.

  • Use the recommended aspect ratio for each placement. See aspect ratios supported by placements.

  • Use high-resolution images. See our minimum pixel size requirements.
  • Show your product or brand. People scroll through Feeds quickly. Show what you’re selling, your brand or your logo to communicate your message efficiently.

  • Avoid too much image text. We’ve found that images with less than 20% text perform better.

  • Focus your message. Crop tightly around the important part of the image. To show multiple images, use the carousel format.
  • Preview your ads. Use Creative Hub to experience your ads as your audiences will on computers and phones.

And note that Instagram is still a platform for photos and videos. If you start using ads with a lot of text your ads will stand out as well, ads. To integrate seamlessly into feeds and stories, we still recommend using images and videos without a lot (or any) text.

Good bye Text Overlay Tool. You really won’t be missed.