Is it time to audit your Co op efforts?
We work with a number of companies who use a co op program to encourage their retailers to manage online advertising campaigns through matched funds or company funds. Your retailers excel at knowing your products but they don’t always excel at selling them online, especially in the competitive world of online retail. We’ll take a look at your retailers online advertising efforts and make suggestions for how to improve their sales without competing with the parent company or nearby re-sellers. We can also look at your Co op set up and help you navigate fund allowances, reporting, management and optimization. Contact us today for a free assessment and talk about your co op strategies, efforts, and goals.
Upon conducting the audit, a report will be delivered with an assessment of the following key components of your account:
- Overall account performance for your retailers
- Overall account performance for your internal campaigns (if applicable)
- Overlap of efforts
- Relevance of keywords and search terms you’re bidding on
- Account structure and settings
- Ad spend and ROI optimization