We’re still waiting for summer here in Minnesota and have been paying attention to Google’s big marketing updates; you can catch up on their announcements here: https://adsonair.
Game of Thrones:
Disappointed in the ending? Most people seem to be. Check out this John Hughes-type alternate ending; it made me laugh: http://bit.ly/2QiARjO
PPC – Google Ads:
Key Takeaways from the Google Marketing Live Talks including shopping campaigns & discovery campaigns: http://bit.ly/
3 Most Common eCommerce Advertising Mistakes (and how to stay away from them): http://bit.ly/2WfaroJ
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more: https://selnd.com/
10 Visual AdWords Reports You Could Be Using: http://bit.ly/30zHeUR
Social Media:
The Beginners Guide to Marketing Automation: http://bit.ly/
Does Vertical Video Make a Difference? http://bit.ly/
Instagram’s Explore Page Now Includes Stories: http://bit.ly/2QibAWQ
Facebook curb the hate (or tries to): https://engt.co/2YLzWf0
Speaking of hate – Facebook introduces ‘one strike’ policy to combat abuse of its live-streaming service: https://tcrn.ch/
Facebook feeds may be getting another update – stories and posts together? https://tcrn.ch/
Plan Like the Pros: How to Create a Storyboard for Instagram Stories (+ Free Template): http://bit.ly/
Search Engine Optimization:
Image SEO: Optimizing images for search engines: http://bit.ly/2EsA1w6
Top Three Things A Developer Can Do For Search Rankings Don’t Include Links: http://bit.ly/30F3WLk
12 reasons your SEO traffic is plateauing and how to fix it: http://bit.ly/2X0yd51
7 Proven SEO Reporting Best Practices That Boost Client Retention: http://bit.ly/
Local Search:
Step up your favicon game. Google is making a minor tweak to its search design: http://bit.ly/2X32u2X
Google My Business Suggests Positive Reviews to Share as Posts: http://bit.ly/30HHDoj
What else we’re reading:
Fake pictures of faces are getting much harder to detect: http://bit.ly/2VWzxt1
Can you spot the real face versus the computer generated face? We passed with 90% but think we’ll do even better after we read the tutorial. Check out the test: http://www.
Speaking of fakes, can you tell when you’re reading a fake review on Amazon? Or on any site? Run it through here: https://www.fakespot.
Random good news? You can now take your Amazon returns to Kohls: https://tcrn.ch/2YJqWHc
And finally, who doesn’t want more 
emojis to communicate? Here’s an 🥳 Emoji Keyboard so you can include even more: http://bit.ly/2M32Sxg 🥳♻️
Our spring digital marketing classes are closed for the semester. If you’re interested in Custom Training or Google Ads Audits, please let us know! Join us online: Twitter/DQ — Facebook