There’s always a lot going on in the digital marketing world! This fall, we’re saying good-bye to Google+, hello to conversational AI (we now have a Google Home in our house – a little scary), yes to updating our Google Data Studio templates and another good-bye to Google Adwords (it’s now just Google Ads).;
Online Advertising (Search & Social):
- YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30: https://selnd.com/2q5hgax
- Takeaways on the shift from Adwords to Google Ads: http://bit.ly/2ODSkFX
- Reserve with Google Makes its Way into the 3-Pack SERP on Google
- Google Ads: Still all about page-loading speed: Parallel Tracking
- Google to close Google+ after 7 years: A look back at the impact it once had on Google search: https://selnd.com/2R2MLgS
- Facebook follows Google and Microsoft in offering a solution to browsers that block third-party cookies: https://mklnd.com/2ywOGU2
SEO:
- Voice search isn’t the next big disruptor, conversational AI is: https://selnd.com/2OGvVYw
- Bing says it is improving web crawler efficiency: https://selnd.com/2SapYB1
- SEO Experiments That Will Blow Your Mind: http://bit.ly/2PkTW7a
Google Analytics & Data Studio:
- How to Create a Local Marketing Results Dashboard in Google Data Studio: http://bit.ly/2S9n8fR
- Google Data Studio Tutorial: A strategic guide to building powerful reports: http://bit.ly/2CZkAwo