Digital Marketing Classes in Minneapolis; registration is now open for our career changing 2017 Fall classes.
Get the most comprehensive Digital Marketing training in the Twin Cities including Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $350! Register today for the best Digital Marketing Classes in Minneapolis.
Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.
Google AdWords – Sept 27 & 28, Oct 4, 5, & 12 from 1-5 pm: Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Oct 16, 17, 19, & 20 from 1-5 pm: Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Search Engine Optimization – Sept 19 & 26 from 1-5: Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.
Social Media Advertising – Oct 11 & 18 from 1-5: Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!
Google is rolling out Similar Audiences for Search and Shopping campaigns in AdWords. On Monday, May 1st, Google said:
“Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message.” – Google Blog
Similar audiences will give advertisers the ability to target customers based on whether or not they’ve searched for the same things as previous site visitors. Not completely surprising but slightly mind-blowing, right? We’ve been using this for our clients for the past year and a half in a beta test and have found significant increases in CTR.
”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer travelers. The people in your “Recent Converters” list might be searching for things like ‘flights to Maui,’ ‘scuba classes,’ and ‘flip-flop sandals.’ Powered by Google’s machine learning, similar audiences uses these search trends to help you find people who are looking for the same things as your existing customers, even if they’re not on your remarketing lists.”
Remarketing lists for search ads (RLSA) featuring similar audiences are then created and automatically updated in your campaign. Remarketing lists are eligible for expansion through similar audiences when certain requirements are met. These include having at least 1000 cookies, and enough recent visitors with similar search histories. These lists have already rolled out for a handful of companies in beta to test out the software and it’s working. According to Google’s blog, John Deere had a 300% increase in clickthrough rate and a 31% increase in conversion volume. It works so well for display, I don’t see how it wouldn’t work for search but will add updates as we implement these for our clients.
It works so well for display, and now we can we implement them across the board for our clients. Let us know how it goes for you. We’ll include similar audience lists strategy in our upcoming AdWords training. Check out Google’s Best Practices Guides in the meantime for optimizing your campaigns: https://support.google.com/adwords/answer/6154846 And as always, let us know if you have any questions!
Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:
Google Workshop Presentations:
Google Small Business Week Lessons: https://www.gybo.com/lessons
Google Business Listings: https://www.gybo.com/business
Google Small Business Channel on YouTube: https://www.youtube.com/user/GoogleBusiness
Intro to AdWords Video Series: http://bit.ly/2p967m6
Google My Business Video Series: http://bit.ly/2p0OLgj
Learn with Google Video Series: http://bit.ly/2p0HTQ4
Additional Online Tools:
The Ultimate List: 50 Online Local Business Directories: http://bit.ly/2pIZ8o6
Test My Site – Think with Google: http://bit.ly/2oYD7Cx
G Suite by Google: Great for setting up email, calendars, documents sharing and a lot more: https://gsuite.google.com/
Google Voice (for forwarding calls, etc.) https://voice.google.com
See the latest trends, data and visualizations from Google:
Google AdWords: adwords.google.com
Bing Advertising: http://advertise.bingads.microsoft.com/en-us/home
Yahoo! Advertising: http://advertising.yahoo.com/
One of the best websites for learning all of the details of AdWords is the AdWords learning center and you can visit that here:http://support.google.com/adwords/certification/bi...
Here’s the AdWords Keyword tool to help you generate keyword and ad group ideas:
Google Grants for Nonprofits: https://www.google.com/grants/
Also, if you’re sending ads to your website, you want to make sure that it is optimized to convert. Take a look at the website marketing grader tool here: http://marketing.grader.com
Social Media Advertising:
LinkedIn Advertising: http://www.linkedin.com/advertising
LinkedIn Blog for Tips: http://blog.linkedin.com/topic/linkedin-tips/
Facebook Advertising: https://www.facebook.com/advertising http://www.facebook.com/ad_guidelines.php
Facebook Graph Search: https://www.facebook.com/about/graphsearch
Twitter Advertising: https://business.twitter.com/start-advertisingUsef… Resources and Articles
Search & SEO:
· How Search Works (Walkthrough) – http://www.google.com/insidesearch/howsearchworks/...
· Beginner’s Guide to SEO (Moz) – http://moz.com/beginners-guide-to-seo
· Resources to Broaden Your SEO Knowledge (Moz) – http://moz.com/learn/seo
Thanks again to everyone who came to training. Best wishes on your digital marketing success!
1. SEOs (& All Companies) Need to Make Everything Mobile-Friendly. Right Now.
Google made a big announcement in November that they are starting to consider mobile rankings as more relevant than desktop rankings. Google says that the majority of their searches now come from mobile so they need to make sure their algorithm mirrors the trend. From Google’s recent blog post: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” This means that non-mobile friendly sites are going to start being penalized in search engine results. This also means that if your site is not mobile-friendly, it’s time to call your local Search Engine Optimizer because your number one priority in 2017 is to make your site speedy and mobile-friendly. You can check how mobile-friendly your site is here: testmysite.thinkwithgoogle.com and they will even send you a detailed report on how to fix any mobile compatibility issues you may have.
2. *Dense Content* Is Now Essential to Cut Through the Content Noise on Social Platforms
Holy overload of information, Batman! As we become more and more like the characters tied to their tech in the creepy yet mesmerizing Netflix series Black Mirror, we continue to post more (as do publishers and businesses) and in return, we have way more to filter through in our newsfeeds. Facebook changed its algorithm this summer to reduce the amount of publisher content that shows up in news feeds so we can see our “friends” stories more often and is currently taking aim at fake news on their streams. Even so, our attention spans keep getting shorter and we need to be bolder and more concise to stand out in an ever-growing ocean of white noise. In response, marketers should realize that dense content is necessary, making every line and every word count.
3. Live Video Streaming May Be a Way to Cut Through The Noise (Until It Isn’t)
Do you want to know what’s happening IRL, right now? Facebook has been pushing their live technology for months with some success, including the first Presidential debate of the season, and since most people have faster Internet and crave in-the-moment content, more and more apps and platforms will also push “live streaming”. Facebook also just announced this week that Two-Person Broadcasting is also coming to Facebook Live. The updated version, which will go live later this summer starting with verified Pages, will now allow for two people in different locations to share a live broadcast. Live been on the upward tick for a couple of years and it will only continue to be utilized in 2017. Will you be live?
4. Mobile May Win in 2017 But Video Ads Will Be Close Behind
Not only do you need to consider going “live”, you should also up your video advertising game. As we get used to more and more live videos in our Facebook feed and Instagram Stories this year, video advertising is expected to amass $13.5 billion in revenue in 2017 – almost double its projected revenue from 2016. If you’re not ready to fully immerse yourself in video advertising, at least make an effort to learn how to use some of Facebook’s video features in the new year. It’s a tool that can help massively increase your social media reach and is well worth the investment. Google also just made Video campaign management easier with AdWords Scripts. They announced on Tuesday that they’re rolling out AdWords scripts support for TrueView and six-second bumper ad which means you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and they’re hoping to eventually expand functionality to additional campaign types like shopping. Check out The Latest YouTube Stats on When, Where, and What People Watch from Think with Google.
5. All Google Ads Will Soon Be Expanded Text Ads.
This isn’t a prediction as much as it is a reality. We’ve been talking about Expanded Text ads for months and your deadline is officially approaching. As of January 31, 2017, AdWords will no longer support standard ads so you will not be able to edit or create standard ads but they will continue to exist alongside the new ads (until Google pulls them at some point in the future). Any ads created after that date must use the expanded ad format. You can read my post on how to easily update your current stand ads to expanded ads and how to optimize them in the new format: http://bit.ly/2cfdU0m
6. Bonus Prediction: The Tech Bubble will Pop Again (We Predict 2018).
Our founder Ted Kozlowski started his career in Silicon Valley and if you’ve ever wondered how insane the start-up industry is, check out this great new book, Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons, who’s a writer for HBO’s Silicon Valley and who is brutally honest about his time at Hubspot (marketing automation software startup) as a “beached white whale” in an overly upbeat, frat/cult-like work environment.
Expanded text ads are not just a good idea; they’re a must-do. As more and more visitors come in through mobile, optimizing for mobile is essential. You can read about the advantages of expanded text ads here (as well as the guidelines) and when you’re ready to roll out your extended ads, here’s a step-by-step guide to the easiest way to update them by editing your current text ads:
If you’re familiar with Editor, go to the text ads you want to edit, select all and Export as Expanded text ads. Your ads will download as a .csv but in the expanded text ad format. Edit your ads to fit the new guidelines and upload them with the “Make multiple changes” tab of the expanded text ad section of your campaign. Double check your ads to make sure they make sense and look good and you’re done!
Here’s a step-by-step guide to expanded text ads editing:
- Login to your Google AdWords Editor and select the account you want to work on.
- Click on “Get Recent Changes” (It’s a good idea to always start your editing in Editor with a quick refresh of your campaigns. Start every Editor session with Get Recent Changes.)
- Navigate to the campaign you’d like to edit and select all of the current text ads that you’d like to replicate.
- Scroll up to “Export As” and select “Export as expanded text”. Editor will create a .csv file of your current text ads in the expanded text ad format.
- Edit your ads to fit the expanded text ad format
- Headline: Going from one 25 character line to two 30 character headlines (FYI, Headline One is more important in generating clicks than Headline Two)
- Description line: Going from two 35 character lines to one consolidated 80 character line, take advantage of the new space
- Customizable URL paths – Your Display URL will be automatically updated from your final URL with options for you to pick relevant URL paths (we recommend taking advantage of the URL paths)
- When you’re finished editing your ads to the fit the expanded format, go back to Editor, and choose “Make Multiple Changes” to the Expanded Text Ads section of the campaign you’re working on.
- Copy your entire list from your .csv file (including the headers) and paste into Editor. This should automatically populate the corresponding fields of the ads.
- Finish your upload and check your new expanded text ads to ensure that they fit, make sense, and are compelling to a user.
- Pat yourself on the back for rocking AdWords Editor and changing multiple ads without the headache of copying and pasting each one!
If you have any trouble with this, please let me know. We’re also teaching Google AdWords soon in the Twin Cities and as always, offer Google AdWords Audits. Happy editing!