Stop by Weds morning (Sept 20) at 10:30 for coffee and a look at how Google sees the current state of B2B Advertising (Presentation will start at 11 am). http://bit.ly/2x5hjaL It will be a super casual morning with coffee and snacks (donuts?) while we watch the live presentation from Google Partners on the State of B2B Ads.
Google’s B2B Speakers for September 20:
Diarmid Thomson – Head of Industry, B2B at Google
In today’s digital world, the B2B buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Diarmid will explain how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.
Helen Edwards – Account Manager, B2B at Google
Helen will be sharing B2B best practices, tools, and strategies to leverage smarter digital advertising efforts, helping advertisers connect with customers in the right place and at the right time.
Thanks for those of you who joined us for our first Facebook Live Webinar today and for all your comments. For those of you who weren’t able to make it (or find it, our apologies), you can watch the webinar on YouTube: https://youtu.be/3NNcqNGX4Oc
Or right here: Note that the sound will start with the video, modify as needed.
Below are some of the resources that we shared during the webinar. Please let us know if you have any questions about the webinar, about what’s new in Google AdWords for 2017, or about AdWords in general. We’ll be happy to answer them for you. And if you’d like to join us for Google AdWords Training in Minneapolis, you can join us in Sept. and save 10% with promo code ‘facebook10’.
AdWords introduces check-a-box and automatic headline creation test
Google has stepped up its campaign for advertisers to run several ad variations in different ad groups. They have also been encouraging the advertisers to ditch the manual A/B testing and let the machine learning artificial intelligence figure out which would be the best ad given the mix of extensions that there are in every auction scenario and we decided to give it a try.
Recently Google has been trying to make it even easier for the advertisers to adopt the basic ad testing. The new option allows the advertisers to create a second ad but keeps the headlines in reverse order by checking the box and automatically creating an A/B headline test. The new feature is still in its development mode as the search giant looks to many more ways to enhance user experience in AdWords.
Integrating Google Surveys 360 and Google Optimize
Google also recently announced the integration of Google Surveys 360 and Google Optimize with Google AdWords in an effort to help advertisers learn more about their clients. Google Optimize enables the advertisers to redirect, multivariate and A/B tests in order to know which variations of their web pages have the biggest impact on their conversion rates.
Google Optimize has been around for some time and helps test ad copies for maximum impact. With its integration to Google AdWords, it will be easier to test how the elements of landing page affect the rates of conversion when they are tailored for specific ad groups, keywords, and AdWords campaigns. If you wanted to increase the rates of conversion for a given group of keywords such as the long-tailed phrases on a landing page, you can create a test variation on the targeted keywords and measure their impact.
Surveys 360 is another potential tool for optimizing the conversion rates and usability tests as it enables you to ask the web users of their thoughts about your website and give feedback on ways to improve it. The remarketing lists available on Google AdWords will become available in Surveys 360 for the purposes of survey targeting. Survey 360 can be used to interact with a pool of millions of real web users for their opinions. The people should not have necessarily interacted with your brand. Setting up a survey is quite easy as well as picking the audience. The questions are also in formats that are easy to answer for your target audience. Use the enhanced features to improve your targeting and give the best experience to your visitors for maximum impact.
Digital Marketing Classes in Minneapolis; registration is now open for our career changing 2017 Fall classes.
Get the most comprehensive Digital Marketing training in the Twin Cities including Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $350! Register today for the best Digital Marketing Classes in Minneapolis.
Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.
Google AdWords – Sept 27 & 28, Oct 4, 5, & 12 from 1-5 pm: Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Oct 16, 17, 19, & 20 from 1-5 pm: Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Search Engine Optimization – Sept 19 & 26 from 1-5: Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.
Social Media Advertising – Oct 11 & 18 from 1-5: Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!
Google is rolling out Similar Audiences for Search and Shopping campaigns in AdWords. On Monday, May 1st, Google said:
“Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message.” – Google Blog
Similar audiences will give advertisers the ability to target customers based on whether or not they’ve searched for the same things as previous site visitors. Not completely surprising but slightly mind-blowing, right? We’ve been using this for our clients for the past year and a half in a beta test and have found significant increases in CTR.
”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer travelers. The people in your “Recent Converters” list might be searching for things like ‘flights to Maui,’ ‘scuba classes,’ and ‘flip-flop sandals.’ Powered by Google’s machine learning, similar audiences uses these search trends to help you find people who are looking for the same things as your existing customers, even if they’re not on your remarketing lists.”
Remarketing lists for search ads (RLSA) featuring similar audiences are then created and automatically updated in your campaign. Remarketing lists are eligible for expansion through similar audiences when certain requirements are met. These include having at least 1000 cookies, and enough recent visitors with similar search histories. These lists have already rolled out for a handful of companies in beta to test out the software and it’s working. According to Google’s blog, John Deere had a 300% increase in clickthrough rate and a 31% increase in conversion volume. It works so well for display, I don’t see how it wouldn’t work for search but will add updates as we implement these for our clients.
It works so well for display, and now we can we implement them across the board for our clients. Let us know how it goes for you. We’ll include similar audience lists strategy in our upcoming AdWords training. Check out Google’s Best Practices Guides in the meantime for optimizing your campaigns: https://support.google.com/adwords/answer/6154846 And as always, let us know if you have any questions!
Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:
Learn how to create, manage and analyze high-performing online advertising campaigns in Google AdWords. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business (Facebook, LinkedIn, Twitter, Pinterest, Instagram)and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to analyze reports, track web visitors, and turn those visitors into qualified leads.
Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. This course will cover the basics of Google Tag Manager, and then we will get hands on with creating our own Google Tag Manager installation.
Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $300!
Learn Google AdWords, Social Media Advertising and Google Analytics. Perfect for small business owners, people new to Digital Marketing and anyone looking to learn introductory online marketing skills.
Learn everything you need to know to harness Google and boost the profitability of all your marketing operations. Dive deep into Google Adwords, Analytics, Social Media Advertising, Search Engine Optimization, and more. Earn your Digital Marketing Certificate and become a master digital marketer!