Fall Digital Marketing Class Registration Open

Digital Marketing Classes in Minneapolis; registration is now open for our career changing 2017 Fall classes.

Get the most comprehensive Digital Marketing training in the Twin Cities including Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $350! Register today for the best Digital Marketing Classes in Minneapolis.

Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.

Google AdWords –  Sept 27 & 28, Oct 4, 5, & 12 from 1-5 pm: Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.

Google Analytics – Oct 16, 17, 19, & 20 from 1-5 pm: Learn how to navigate Google Analytics,  analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online. 

Search Engine Optimization – Sept 19 & 26 from 1-5: Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically. 

Social Media Advertising – Oct 11 & 18 from 1-5: Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.

Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!

Great Small Business Tools from NSBW 2017

Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:

Google Workshop Presentations:

Google Small Business Week Lessons: https://www.gybo.com/lessons

Google Business Listings: https://www.gybo.com/business

Google Small Business Channel on YouTube: https://www.youtube.com/user/GoogleBusiness

Intro to AdWords Video Series: http://bit.ly/2p967m6

Google My Business Video Series: http://bit.ly/2p0OLgj

Learn with Google Video Series: http://bit.ly/2p0HTQ4

Additional Online Tools:

The Ultimate List: 50 Online Local Business Directories: http://bit.ly/2pIZ8o6

Test My Site – Think with Google: http://bit.ly/2oYD7Cx

G Suite by Google: Great for setting up email, calendars, documents sharing and a lot more: https://gsuite.google.com/

Google Voice (for forwarding calls, etc.) https://voice.google.com

See the latest trends, data and visualizations from Google:
https://trends.google.com/

Online Advertising:

Google AdWords: adwords.google.com

Bing Advertising: http://advertise.bingads.microsoft.com/en-us/home
Yahoo! Advertising: http://advertising.yahoo.com/
One of the best websites for learning all of the details of AdWords is the AdWords learning center and you can visit that here:http://support.google.com/adwords/certification/bi...
Here’s the AdWords Keyword tool to help you generate keyword and ad group ideas:
https://adwords.google.com/o/KeywordTool

Google Grants for Nonprofits: https://www.google.com/grants/

Also, if you’re sending ads to your website, you want to make sure that it is optimized to convert. Take a look at the website marketing grader tool here: http://marketing.grader.com

Social Media Advertising:
LinkedIn Advertising: http://www.linkedin.com/advertising
LinkedIn Blog for Tips: http://blog.linkedin.com/topic/linkedin-tips/
Facebook Advertising: https://www.facebook.com/advertising http://www.facebook.com/ad_guidelines.php
Facebook Graph Search: https://www.facebook.com/about/graphsearch
Twitter Advertising: https://business.twitter.com/start-advertisingUsef… Resources and Articles

Search & SEO:
· How Search Works (Walkthrough) – http://www.google.com/insidesearch/howsearchworks/...
· Beginner’s Guide to SEO (Moz) – http://moz.com/beginners-guide-to-seo
· Resources to Broaden Your SEO Knowledge (Moz) – http://moz.com/learn/seo
Thanks again to everyone who came to training. Best wishes on your digital marketing success!

DemandQuest Referral & Affiliate Program

We’ve always believed that word of mouth and testimonials were the best way to get the word out about our great classes & training and with that in mind, we’ve started an affiliate program that we invite you to join. Since we teach digital marketing to digital marketers, who better than our past students to spread the word about training at DQ. We’re paying out 10% for referrals to classes which can mean up to $200 for a registration!  (our Digital Marketing Certificate is $2,000. A 10% referral fee is $200! You won’t see those affiliate rates on Amazon.)

Questions about the program:

How do I sign up? Contact Rachael Kozlowski at rachael at demandquest.com to get started. She will help you determine which classes you want to promote and get you the links you need with your unique affiliate code embedded in them. Then share your links with people who you think would benefit from digital marketing training in the Twin Cities. Your links will be tracked automatically via Eventbrite.

Is this program open to anyone? Nope. It’s a referral program for people who have been to our school and want to help us promote our classes to other marketers. We reserve the right to refuse program acceptance to anyone.

Are there any terms? Yes. By participating in the affiliate program, you’re agreeing to the following terms:

Can I use the referral program to get discounts for myself? No.This program is about getting new students into class. Referrals for and from yourself will not be paid out. We’re pretty cool about issuing discounts for past students and anyone with financial concerns. If you’d like to take a class and can’t pay full price, let us know. We’ll find something that works. Also, students who have been to DemandQuest classes before are not eligible for a commission. They’ve been to class before! Bring in new students if you want to get paid.

Can I use the referral program to get discounts for my friends/colleagues? Yes as long as they haven’t attended class with us before. Keep in mind that we offer group discounts for companies that send more than 3 employees to a class and that can affect your fee.

How much will I be paid? We’re offering a whopping 10% referral fee for any student who registers, pays for, completes the class, and doesn’t request a refund. There are some exceptions that will be based on unique circumstances but most registrations will yield a straight 10% fee.

When do I get paid? We will issue checks 10 business days after the final class of a series. Payments may be delayed due to completed payment from Eventbrite and student requested refunds. Please keep your current address on file so we may expedite payment and let us know if you have any questions.

May I advertise on your behalf? Yes, you may. Please note that any advertising expenses you accrue will be your expense. We will not reimburse any ad spend.

Do you have ads that I can use for advertising? Yes. Talk to Rachael; she’ll hook you up.

Where can I promote? Wherever you like so long as you’re keeping it classy. We’re a family company and don’t want any of our ads or info on sites that you wouldn’t send your Grandma to (think porn, spam, or scam).

You offer custom digital training and online training via Skype. Can I promote that type of training as well? Yes. If you bring in a customized training proposal that goes through; you will get a 7% commission on instructor fees.

Contact Rachael today to get started!

How to Add Your DemandQuest Certifications to Your LinkedIn Profile

Congratulations! You’ve completed an entire series at DemandQuest! You can now add your DemandQuest certification to your LinkedIn profile. You don’t need to be Google certified to add the DQ certification and if you did get Google certified, you can add both.

Here’s how to do it: 

Go to your personal LinkedIn profile and scroll all the way down to Accomplishments.

Click on the + (add) button and then click on Certificates

Enter the name of the digital marketing series you completed (Google Analytics, Google AdWords, SEO, GTM, etc.) in the Certification name box. Then enter Demand Quest, Inc. in the Certification Authority box. Please note that LinkedIn is really finicky and you must wait for Demand   Quest    Inc. to populate. You’ll recognize the teal blue with the white DQ label. Be patient. You have to have the space between the Demand and the Quest and it should auto-populate. 

There is no license number and the certificate does not expire so just enter the date of the class in the “From” box. Then hit SAVE and it should appear on your profile page.

As always, please let us know if you have any issues, questions, or concerns!

Oh and here’s some more information about how to add Google partner badges and certifications to your website and profile: https://support.google.com/partners/answer/3164957

You can learn more about all our certifications here:

DemandQuest Digital Marketing Certification

Google AdWords & Analytics Certification 

Google Analytics Certification

Google AdWords Certification

Search Engine Optimization (SEO) 

Social Media Advertising 

 

 

Spring Registration Open for all Digital Marketing Classes

Our Minneapolis digital marketing classes are starting up in May 2017. Here’s a full list of all our classes that you can register for online.

Google AdWords – May 3, 4, 10, 11, & 12 from 1-5

Learn how to create, manage and analyze high-performing online advertising campaigns in Google AdWords. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.

Social Media Ads – May 17 & 24 from 1-5

Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business (Facebook, LinkedIn, Twitter, Pinterest, Instagram)and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.

Google Analytics – May 16, 18, 23, & 25 from 1-5 pm

Learn how to navigate Google Analytics,  analyze data and improve your overall business performance and ROI. Learn how to analyze reports, track web visitors, and turn those visitors into qualified leads.

Google Tag Manager – June 27 & 29 from 1-5

Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. This course will cover the basics of Google Tag Manager, and then we will get hands on with creating our own Google Tag Manager installation.

Digital Marketing Certificate – May 2 – May 25 (13 total classes)

Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $300!

Search Engine Optimization – May 2 & 9 from 1-5

Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.

Google AdWords & Analytics Certificate – May 3 – May 25 ( 9 classes total)

Become an AdWords and Analytics expert, receive your certificate of completion, and get prepped to take your Google Certification tests with this great series!

Digital Advertising Fundamentals – Returning Fall 2017

Learn Google AdWords, Social Media Advertising and Google Analytics. Perfect for small business owners, people new to Digital Marketing and anyone  looking to learn  introductory online marketing skills.


Essential training for today’s digital marketers.

Learn everything you need to know to harness Google and boost the profitability of all your marketing operations. Dive deep into Google Adwords, Analytics, Social Media Advertising, Search Engine Optimization, and more. Earn your Digital Marketing Certificate and become a master digital marketer!

Book Review: Disrupted My Misadventure in the Start-Up Bubble by Dan Lyons

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Ted Kozlowski (online advertising and PPC teacher at DemandQuest) started his career in Silicon Valley and if you’ve ever wondered how insane the start-up industry is, check out this great new book, Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons, who’s a writer for the show Silicon Valley on HBO. Lyons is brutally honest about his time at Hubspot (marketing automation software start-up) where he considered himself a “beached white whale” in an overly upbeat, frat-like work environment surrounded by twenty-somethings. It’s a great look at what the inner workings of a very successful tech start-up are like these days.

It rings especially true for some of our students who find themselves at an unexpected career change. We have a number of students who are starting out in marketing after decades of successful careers in other fields. Lyons thinks it’s not about a “takedown” of Hubsot. As Lyons puts it “I think it’s a book about a 50-year-old guy trying to reinvent himself and create a new career,” he says. “That’s the part of the book that’s resonated for people. I’ve been amazed by my inbox. I have all of these letters [from readers] saying they’ve gone through the same thing.”  [Original interview here at inc.com] We loved it. Let us know if you did too.