Stop by Weds morning (Sept 20) at 10:30 for coffee and a look at how Google sees the current state of B2B Advertising (Presentation will start at 11 am). http://bit.ly/2x5hjaL It will be a super casual morning with coffee and snacks (donuts?) while we watch the live presentation from Google Partners on the State of B2B Ads.
Google’s B2B Speakers for September 20:
Diarmid Thomson – Head of Industry, B2B at Google
In today’s digital world, the B2B buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Diarmid will explain how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.
Helen Edwards – Account Manager, B2B at Google
Helen will be sharing B2B best practices, tools, and strategies to leverage smarter digital advertising efforts, helping advertisers connect with customers in the right place and at the right time.
Thanks for those of you who joined us for our first Facebook Live Webinar today and for all your comments. For those of you who weren’t able to make it (or find it, our apologies), you can watch the webinar on YouTube: https://youtu.be/viHWXDSw11w
Or right here: Note that the sound will start with the video, modify as needed.
Below are some of the resources that we shared during the webinar. Please let us know if you have any questions about the webinar, about what’s new in Google AdWords for 2017, or about AdWords in general. We’ll be happy to answer them for you. And if you’d like to join us for Google AdWords Training in Minneapolis, you can join us in Sept. and save 10% with promo code ‘facebook10’.
TeaSource, an up and coming retailer in MN, is looking for a Digital Marketing Intern (position is paid).
Digital Marketing Intern; Description and duties:
Chosen candidate will get real life experience at planning, managing, and implementing all aspects of digital marketing for a thriving specialty tea business; retail and wholesale side: with a strong focus on social media, communications, SEO, and SEM.
o Monthly email newsletter
o Using and maintaining data base in Mailchimp
o Co-coordinating overall TeaSource marketing efforts from the digital pov
o Designing an overall digital marketing strategy for TeaSource; with specific opportunities, benchmarks and goals, budgets
• Including SEO and SEM applications and strategies
• Social media: FB, Twitter, Instagram, Blog
o Monitoring and replying as necessary
o Establish and maintain a regular schedule for posting: with benchmark numbers for each social media vehicle.
o Actively promoting TeaSource on SM: with set goals etc.
• Interfacing with our web consultant/developer and our paid search consultant
• Live stream, make videos, YouTube Channel, FB Live
• Marketing applications and opportunities on our website (on Shopify)
o Figuring out new opportunities/applications on Shopify
o Also a schedule on all marketing activities you do, on calendar; daily, weekly, monthly, quarterly, etc. with each task, and then procedures for each marketing task.
• Need to develop CRM program, install, use
• Need to develop a retail order follow-up email strategy, and process.
Candidates will have:
• Completed at least two years of college
• Significant coursework in digital marketing and/or technology applications.
• Significant experience in writing and communications.
• Experience with marketing and promotions
• Experience with the latest trends/opportunities with social media
• Experience with time management, organizational, planning and execution skills
• Proficiency in Google Analytics, Adobe Photoshop and basic HTML (Adobe Illustrator is a plus)
• Personal transportation, visiting all 4 TeaSource locations may sometimes be necessary, mileage will be reimbursed.
• Position will be 20-30 hours per week.
• Position will be based out of our Roseville main office/warehouse. Some traveling to our retail locations and events should be expected, mileage will be reimbursed.
• Position will pay $12.00 per hour, there will be 20% employee discount on any TeaSource purchases. No other benefits.
• Position to begin ASAP (no later than September 5th), and will conclude at the end of this calendar year.
Interested parties should reply to email@example.com with a current resume.
Digital Marketing Classes in Minneapolis; registration is now open for our career changing 2017 Fall classes.
Get the most comprehensive Digital Marketing training in the Twin Cities including Google Analytics, PPC (Google AdWords), Social Media Advertising & Search Engine Optimization (SEO). Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $350! Register today for the best Digital Marketing Classes in Minneapolis.
Check our all our Digital Marketing Classes in Minneapolis; taught in-person by industry professionals at our school inNortheast. We’ve been teaching since 2011 and have helped many students get promotions and even land new jobs thanks to our in-depth training. Our classes are not hour-long intros. We will teach you how to properly set up, manage, optimize, report, and use your digital marketing techniques to the fullest with our 10-25 hour long class series.
Google AdWords – Sept 27 & 28, Oct 4, 5, & 12 from 1-5 pm: Learn how to create, manage and analyze high-performing online advertising campaigns. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.
Google Analytics – Oct 16, 17, 19, & 20 from 1-5 pm: Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Search Engine Optimization – Sept 19 & 26 from 1-5: Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.
Social Media Advertising – Oct 11 & 18 from 1-5: Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.
Register today or call Rachael at 612-460-8770 with any questions. We look forward to seeing you in class!
Thanks to everyone who came to Demand Quest for our National Small Business Week 2017 free Google workshops and training to get you on the map! We had a great turnout and we shared a lot of important resources for small businesses to use in their digital marketing strategies. Here are some of our favorite local business resources from #NSBW #AllForSmallBiz:
We’ve always believed that word of mouth and testimonials were the best way to get the word out about our great classes & training and with that in mind, we’ve started an affiliate program that we invite you to join. Since we teach digital marketing to digital marketers, who better than our past students to spread the word about training at DQ. We’re paying out 10% for referrals to classes which can mean up to $200 for a registration! (our Digital Marketing Certificate is $2,000. A 10% referral fee is $200! You won’t see those affiliate rates on Amazon.)
Questions about the program:
How do I sign up? Contact Rachael Kozlowski at rachael at demandquest.com to get started. She will help you determine which classes you want to promote and get you the links you need with your unique affiliate code embedded in them. Then share your links with people who you think would benefit from digital marketing training in the Twin Cities. Your links will be tracked automatically via Eventbrite.
Is this program open to anyone? Nope. It’s a referral program for people who have been to our school and want to help us promote our classes to other marketers. We reserve the right to refuse program acceptance to anyone.
Are there any terms? Yes. By participating in the affiliate program, you’re agreeing to the following terms:
Can I use the referral program to get discounts for myself? No.This program is about getting new students into class. Referrals for and from yourself will not be paid out. We’re pretty cool about issuing discounts for past students and anyone with financial concerns. If you’d like to take a class and can’t pay full price, let us know. We’ll find something that works. Also, students who have been to DemandQuest classes before are not eligible for a commission. They’ve been to class before! Bring in new students if you want to get paid.
Can I use the referral program to get discounts for my friends/colleagues? Yes as long as they haven’t attended class with us before. Keep in mind that we offer group discounts for companies that send more than 3 employees to a class and that can affect your fee.
How much will I be paid? We’re offering a whopping 10% referral fee for any student who registers, pays for, completes the class, and doesn’t request a refund. There are some exceptions that will be based on unique circumstances but most registrations will yield a straight 10% fee.
When do I get paid? We will issue checks 10 business days after the final class of a series. Payments may be delayed due to completed payment from Eventbrite and student requested refunds. Please keep your current address on file so we may expedite payment and let us know if you have any questions.
May I advertise on your behalf? Yes, you may. Please note that any advertising expenses you accrue will be your expense. We will not reimburse any ad spend.
Do you have ads that I can use for advertising? Yes. Talk to Rachael; she’ll hook you up.
Where can I promote? Wherever you like so long as you’re keeping it classy. We’re a family company and don’t want any of our ads or info on sites that you wouldn’t send your Grandma to (think porn, spam, or scam).
You offer custom digital training and online training via Skype. Can I promote that type of training as well? Yes. If you bring in a customized training proposal that goes through; you will get a 7% commission on instructor fees.
Congratulations! You’ve completed an entire series at DemandQuest! You can now add your DemandQuest certification to your LinkedIn profile. You don’t need to be Google certified to add the DQ certification and if you did get Google certified, you can add both.
Here’s how to do it:
Go to your personal LinkedIn profile and scroll all the way down to Accomplishments.
Click on the + (add) button and then click on Certificates
Enter the name of the digital marketing series you completed (Google Analytics, Google AdWords, SEO, GTM, etc.) in the Certification name box. Then enter Demand Quest, Inc. in the Certification Authority box. Please note that LinkedIn is really finicky and you must wait for Demand Quest Inc. to populate. You’ll recognize the teal blue with the white DQ label. Be patient. You have to have the space between the Demand and the Quest and it should auto-populate.
There is no license number and the certificate does not expire so just enter the date of the class in the “From” box. Then hit SAVE and it should appear on your profile page.
As always, please let us know if you have any issues, questions, or concerns!